Account Based Marketing Lead (Healthcare)
$113401/y-$204121/y
Citrix2 days ago
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OnsiteFull-time
Summary
Citrix is seeking an Account Based Marketing Lead (Healthcare) to join their team in Los Angeles, CA. The role focuses on driving customer engagement and increasing adoption of Citrix technology within the healthcare sector.
About the Role
As the Account Based Marketing Lead, you will be responsible for developing and executing ABM strategies aligned with Go-To-Market objectives, collaborating with various teams to enhance customer engagement, and utilizing data analysis to inform marketing activities. You will also monitor performance against KPIs and provide insights to improve customer sentiment and relationships.
About You
Required:
- Experience across marketing functions such as communications, digital marketing, ABM, or Market Research.
- Proven experience in Account Based Marketing or a similar role, preferably B2B and in a technology-focused industry.
- Exceptional data analysis skills and the ability to interpret complex datasets.
- Experience in using data visualization tools such as Power BI or Looker Studio.
- Strong verbal and written communication skills.
- Excellent project management skills.
- Results-oriented mindset with a focus on driving measurable outcomes.
- Oral and written fluency in English.
Preferred:
- Significant experience in the Healthcare Sector with in-depth knowledge of healthcare challenges and priorities.
- Demonstrable use of critical thinking and problem-solving to identify solutions.
- Excellent presentation skills, able to present to executive, sales, and technical audiences.
Benefits
- Access to healthcare, life insurance, and disability benefits.
- 401(k) plan with company match.
- Potential for annual bonus and sales incentives based on performance.
Citrix
When we pioneered remote access, we believed people should be able to work anywhere and in any way they need. Three decades later, that’s even more true than ever. It’s what drives us to create technology that transcends the constraints of time, place, infrastructure, networks, and devices. And it’s the reason thousands of organizations around the world trust us to keep their apps available, their data safe, and their people productive—wherever and whenever work happens. Citrix is now part of Cloud Software Group. To see career and people content, visit Cloud Software Group's LinkedIn page: https://www.linkedin.com/company/cloudsoftwaregroup/
Los Angeles, CA