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Job Analysis:
The Analyst 2 position in Global Reporting & Analytics at FreeWheel is geared towards enhancing data-driven decision-making across the organization. This role stands as a strategic partner within FreeWheel's Marketplace business, connecting premium video inventory owners with buyers through robust analytics. The candidate will be expected to analyze large-scale data sets, develop automated reporting solutions, and ensure data quality, which are essential to improve sales, optimize inventory management, and yield strategies. This highlights the company's reliance on accurate, actionable insights to maintain competitiveness in the fast-evolving digital advertising landscape. A successful candidate will not only need technical proficiency in SQL, Python, and BI tools like Looker and Tableau but must also possess strong communication skills to translate complex data findings into clear strategic narratives for diverse stakeholders. The role demands problem-solving acumen to address multifaceted challenges, decision-making capacity in ambiguity, and proactive engagement in cross-functional collaboration. Success in this role would effectively be measured by the ability to deliver impactful reporting solutions and identified growth opportunities within the first year, ultimately contributing to FreeWheel's standing as a leader in advertising technology.
Company Analysis:
FreeWheel operates within the dynamic and competitive landscape of advertising technology, specifically focusing on multi-screen TV and video advertising solutions. As a Comcast company, it benefits from significant resources and market leverage, positioning itself as a robust player in providing comprehensive ad platforms to publishers and advertisers alike. The company culture appears to prioritize innovation, collaboration, and strategic thinking, fostering an environment where team collaboration is essential to success. With a commitment to diversity and inclusion, it creates a respectful workplace conducive to diverse perspectives and ideas. The Analyst II role is integral within the Global Reporting and Analytics team, likely making it crucial for aligning data insights with broader company objectives. This role offers visibility not only within the analytics team but across various functional departments, emphasizing support in data-driven decisions that directly influence operational outcomes. In a fast-paced and constantly evolving market, this position is strategically aligned with FreeWheel’s growth goals in enhancing their product offerings and optimizing transaction processes across all sales channels.