Analyst, Marketing Automation
$40k/y-$75k/y
2 days ago
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OnsiteFull-timeEntry
Summary
CMI Media Group is seeking an Analyst, Marketing Automation to join their Customer Experience Management (CXM) team in Cherry Hill, NJ. The role involves orchestrating and optimizing omnichannel marketing campaigns to engage healthcare professionals and empower patients.
About the Role
As an Analyst, Marketing Automation, you will configure and launch automated campaigns using CMI Media Group's marketing orchestration platform. Your responsibilities include developing Business Rules Documents (BRDs), managing data integrations, collaborating with internal teams and clients, and analyzing campaign performance to enhance effectiveness.
About You
Required:
- 1-2 years of experience with marketing automation, marketing data management, CRM, or similar MarTech platforms.
- Exceptional communication and collaboration skills.
- Meticulous attention to detail and strong organizational skills.
- Proficiency in Microsoft Excel and PowerPoint.
Preferred:
- Experience in pharma marketing or at a media agency.
- Experience with DOMO or similar business intelligence platforms.
- Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.
Benefits
- Competitive benefits package including health and wellness programs.
- Opportunities for career growth and development.
CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers
Cherry Hill, NJ