Okay, I've searched for Analyst roles in New York, NY focused on media analytics, with a salary starting at $55,000 for full-time positions, requiring at least 1 year of experience with Excel and SQL. I found 42 positions that match your criteria.

Sure. Here's the analysis:

Job Analysis:

In the role of an Analyst, Analytics at Zenith, the main purpose is to transform complex media performance data into actionable insights that drive business outcomes for clients. This involves not only analyzing data but also fostering collaboration among analytics teams, engineers, and media strategists to synthesize insights into compelling narratives that resonate with stakeholders. The analyst is expected to engage in regular problem-solving around campaign performance using a variety of channels, from digital platforms to unconventional media. Success in this role is characterized by the ability to not only deliver insightful reports but also to connect data dots in ways that organically inform business strategies and optimizations. Analysts must approach their tasks with curiosity and a willingness to delve into the 'why' behind data trends, particularly in a fast-paced environment where understanding consumer behavior and media impact is crucial. Their output should consistently tie back to enhanced ROI for clients, reflecting the company's commitment to measurable effectiveness in all media investments.

Company Analysis:

Zenith, as a part of Publicis Media, stands as a major player in the media agency sector, emphasizing effectiveness in its operations. It occupies a unique space combining data analytics, media evaluation, and strategic marketing solutions, positioning it as a leader in delivering quantifiable outcomes. The culture at Zenith likely prioritizes innovation and collaboration, as indicated by their emphasis on integrating analytics with emerging technology, which will be crucial for someone in this role. Analysts will work closely with a variety of teams, increasing their visibility across the organization and allowing them to contribute meaningfully to campaigns for high-profile clients. Given that analysts at Zenith are expected to develop their skills and engage with cutting-edge tools, it's clear that this role is integral to the company's growth and ongoing competitive advantage in the media landscape. This aligns with Zenith's broader aim of not just measuring media success through metrics, but genuinely enhancing client relationships and business outcomes through deep analytical insights.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Can you share a time when you were faced with a significant analytical challenge? How did you approach it, and what was the outcome?
• Behavioral: Tell me about a project that required you to work closely with other teams. How did you ensure effective communication and collaboration?
• Behavioral: Describe a situation where attention to detail was crucial in your analysis. How did you handle it?
• Behavioral: Share an instance when you identified a trend through data analysis that led to a significant insight. What steps did you take to present this to your team?
• Technical: What method would you use to calculate and compare key performance indicators (KPIs) for a multi-channel marketing campaign?
• Technical: Can you explain how you would write a SQL query to extract specific media performance data from a database?
• Technical: How do you approach visualizing complex data in Excel to make it comprehensible for different stakeholders?
• Technical: What experiences do you have using dashboard tools like Tableau or Power BI, and how have they benefited your analytical work?
• Situational: Imagine you are analyzing a campaign that is underperforming across several channels. What steps would you take to diagnose the issues?
• Situational: If presented with data that contradicts your initial analysis, how would you handle it and what actions would you take?
• Company Fit: Why do you want to work as an Analyst at Zenith, and how do you think your background aligns with our mission as 'The ROI Agency'?
• Company Fit: Zenith emphasizes effective collaboration. How do you see yourself contributing to this environment?
• Questions for the Interviewer: What does success look like for someone in this role within the first 6-12 months?
• Questions for the Interviewer: Can you share more about the team dynamics in the Analytics department and how this role interacts with other teams?