Associate Director, Consumer Marketing
$153.6k/y-$241.34k/y
Takeda2 days ago
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HybridFull-timeSenior
Summary
Takeda Pharmaceutical is seeking an Associate Director, Consumer Marketing to join their team in Cambridge, MA. The role involves supporting the delivery of the consumer marketing strategic plan for a new product launch and driving patient marketing initiatives.
About the Role
As the Associate Director of Consumer Marketing, you will champion Takeda's culture and values while shaping and activating compelling DTC campaigns. Your responsibilities will include creating patient-centric campaigns, developing educational materials, ensuring alignment with brand strategy, supporting advertising development, and leveraging insights from patient ad boards. You will also evaluate campaign performance and optimize marketing tactics based on analytics.
About You
Required:
- Minimum BS/BA degree with MS/MBA preferred.
- 5+ years of consumer marketing experience; minimum 3+ years within the pharmaceutical industry.
- Experience in consumer marketing strategy and tactic planning.
- Consumer marketing experience in media, including digital marketing.
- Experience leading cross-functional and agency teams.
- Strong strategic, analytical, and communication skills.
- Ability to manage multiple priorities and stakeholder expectations.
- Proven track record of influencing and aligning cross-functional stakeholders.
- Results-driven mindset with a high level of ownership and resilience.
- Demonstrated ability to use data and insights to inform decisions.
- A courageous leader who drives change with clarity.
Preferred:
- MBA.
- Pharma and/or consumer packaged goods industry experience.
- Commercial pharma experience in Psoriasis or Dermatology.
- New product launch experience.
Benefits
- Competitive base salary range of $153,600 - $241,340.
- Eligibility for short-term and long-term incentives.
- Medical, dental, and vision insurance.
- 401(k) plan with company match.
- Short-term and long-term disability coverage.
- Basic life insurance.
- Tuition reimbursement program.
- Paid volunteer time off.
- Company holidays and well-being benefits.
- Up to 80 hours of sick time per year.
- Accrual of up to 120 hours of paid vacation for new hires.
Takeda
We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society. We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities. Read our community guidelines: https://takeda.info/communityguidelines
Boston, MA