Associate Vice President Integrated Marketing
$130k/y-$180k/y
a day ago
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OnsiteFull-timeDirector
Summary
Her Campus Media is seeking an Associate Vice President Integrated Marketing to lead their Integrated Marketing team in New York, NY. The role involves managing integrated marketing campaigns and client relationships to create meaningful connections with Gen Z audiences.
About the Role
As the Associate Vice President Integrated Marketing, you will lead a team responsible for client servicing and activating campaigns that include custom content, media sponsorships, influencers, and experiential marketing. You will manage resource allocation, oversee campaign execution, and ensure strategic execution within budgets. Additionally, you will mentor team members, develop internal processes, and collaborate with other departments to drive campaign success.
About You
Required:
- 7+ years of full-time experience in an integrated marketing role at a digital media company or social media/influencer agency.
- 2+ years of integrated marketing or account management team leadership experience.
- Track record of success in developing and managing complex integrated campaigns with large budgets.
Preferred:
- Experience using and implementing AI and/or global talent solutions.
- Strong analytical mindset with the ability to synthesize data for marketing strategy.
- Genuine interest in Gen Z culture and marketing trends.
Benefits
- Eligibility for commission and/or bonus potential.
- Choice among six health insurance plans.
- Dental and vision insurance.
- 401k retirement savings plan with company matching.
- Flexible PTO and flexibility to work remotely.
- 22+ paid holidays annually including 2 floating holidays.
- 15 full weeks of parental leave.
- Summer Fridays and no meeting Fridays.
- FSA and HSA offered.
- Life insurance and optional disability insurance.
- Free One Medical membership for same-day primary care.
- Free Health Advocate services.
Her Campus Media
Her Campus Media is the #1 media portfolio for college students and Gen Z. Our properties include Her Campus, Spoon University, College Fashionista, the InfluenceHer Collective, and Generation Hired!
New York, NY