Athleta Senior Director, Brand Marketing
$203.5k/y-$274.7k/y
BoF Careers18 hours ago
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OnsiteFull-timeDirector
Summary
BoF Careers is seeking a Senior Director, Brand Marketing at Athleta in San Francisco, CA. The role involves leading the development and execution of integrated marketing strategies and campaigns to drive brand awareness and engagement.
About the Role
As the Senior Director of Brand Marketing, you will be a key member of the Athleta Marketing Leadership Team, responsible for creating cohesive marketing strategies that inspire customers and fuel growth. You will oversee the execution of annual and seasonal go-to-market plans, ensuring alignment across various teams and channels. Your role will include developing comprehensive marketing plans, championing customer-centric experiences, fostering creative excellence, and utilizing data-driven insights to inform strategies.
About You
Required:
- 10-12 years of experience in omni-channel or integrated marketing, campaign strategy, or media planning within a consumer, retail, or apparel brand (or agency).
- Proven track record of developing and executing large-scale integrated marketing campaigns that drive awareness, engagement, traffic, and conversion.
- Strong analytical and problem-solving skills; able to translate insights into actionable marketing plans.
- Exceptional cross-functional collaboration and influence skills.
Preferred:
- Balanced strategic and creative thinker.
- Inspirational leader with experience managing and developing senior-level talent.
- Deep understanding of channel interdependencies and cohesive execution across media, creative, CRM, retail, and experiential marketing.
Benefits
- 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.
- Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
- Employee stock purchase plan.
- Medical, dental, vision and life insurance.
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities. Discover your next career move, from internships and entry-level roles to manager and c-suite positions, in creative and business functions today. Partnering with over 300 of the industry’s top brands and businesses, BoF Careers offers employers access to a highly engaged global talent pool of candidates across all levels of seniority. BoF Careers encompasses a vast range of industry disciplines on an innovative, easy-to-use platform. Find your next job at businessoffashion.com/careers Hire top-tier talent at careerspartners.businessoffashion.com
San Francisco, CA