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Job Analysis:
This role of Experience Business Analyst within TikTok Shop's Global E-commerce Governance and Experience (GNE) team is fundamentally designed to harness customer experience data and transform it into actionable strategic insights that drive superior service quality and customer satisfaction. The core responsibility revolves around analyzing large datasets to identify performance trends, pain points, and growth opportunities along the end-to-end user journey. This requires not just technical acumen in SQL and data reporting, but also a strong capacity for storytelling—translating complex data into compelling narratives that influence cross-functional stakeholders including Product, Data Science, and Operations teams. The role demands a proactive, curious mindset comfortable with ambiguity and rapid change, emphasizing impact and collaboration in a fast-paced environment. Handling the design and automation of scalable reporting structures is crucial, enabling timely insights for ongoing business reviews. Success here means enabling data-driven decision-making across teams that accelerates innovation in the customer experience by simplifying workflows, introducing automation, and ultimately enhancing user loyalty on a global e-commerce platform. Early career candidates with analytical rigor, effective communication, and resourcefulness will thrive by rapidly developing ownership over cross-team data initiatives and demonstrating tangible improvements in service KPIs aligned with TikTok’s mission to build a trusted marketplace.
Company Analysis:
TikTok stands as a global leader in short-form video, renowned for its agile, innovation-driven culture and rapid market growth. It operates in a highly dynamic tech and e-commerce space where speed, creativity, and user engagement are paramount. The company’s core values of curiosity, humility, resilience, and an “Always Day 1” mindset foster an environment where learning and iteration are constant, making it ideal for candidates eager to grow within a flat, collaborative structure that encourages real impact rather than hierarchy. TikTok’s commitment to diversity and inclusion further underscores a culture valuing unique perspectives, which is vital for a role that requires cross-regional collaboration and global marketplace insight. The Experience Business Analyst role fits into the broader strategic ambition of transforming TikTok Shop into a best-in-class self-service marketplace, positioning the role as a growth-oriented and highly visible function that interacts with leadership and cross-functional teams to propel service innovation. For someone joining TikTok in this capacity, success hinges on adaptability, strong stakeholder management, and a passion for using data to innovate user experience within a company that prizes creativity and rapid scale.