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Job Analysis:
The Business Development Director role is fundamentally about spearheading growth within highly specialized and sensitive sectors: Applied Behavior Analysis (ABA), Autism, Early Intervention, and Special Education. This position not only demands driving sales and expanding into new regional markets but also navigating complex, state-specific regulatory environments inherent to healthcare and educational services. Success hinges on strategic insight—spotting emerging opportunities early, securing contracts with insurance payers and funding agencies, and establishing compliant operational frameworks in new territories. The candidate will act as both a market analyst and a relationship builder, balancing data-driven sales expansion with a nuanced understanding of client needs and community partnerships. Proficiency in CRM tools and market research supports this dual focus. Effective communication and negotiation abilities enable the candidate to form trusted advisory relationships with families, schools, and healthcare providers. The role requires autonomy in decision-making with sophisticated judgment to handle regulatory ambiguity and competitive pressures. Performance is likely measured by regional market penetration, new contracts secured, and the quality of strategic partnerships established within the first year. Ultimately, this role bridges business growth with a mission-centered impact, demanding a combination of commercial savvy and compassionate sector knowledge.
Company Analysis:
STEPS Behavioral Health occupies a critical niche within the developmental disabilities and Autism services space, blending clinical impact with business growth. As a mission-driven organization, STEPS emphasizes tailored ABA treatment plans and early intervention, signaling a culture rooted in empathy, individualized care, and evidence-based practices. This focus suggests a work environment that values collaboration across clinical, educational, and community stakeholders, likely requiring a Business Development Director to be not only a sales driver but also a respectful partner in a broader ecosystem. STEPS appears to be in a phase of strategic growth, particularly through regional expansion, which amplifies the importance of a candidate skilled in navigating regulatory complexities and building trust in new markets. The company’s emphasis on ‘everyone can learn if taught appropriately’ reflects a value system prioritizing innovation, inclusivity, and measurable outcomes—elements that should guide how this role aligns its growth strategies. The Business Development Director will probably have significant visibility with senior leadership due to the role’s influence on market expansion and partnerships. Candidate fit requires both a passion for the mission and the commercial acumen to translate that passion into sustainable growth.