Okay, I found several Consumer Insights Analyst roles in New York that match your criteria. These positions require a Bachelor's degree and 1+ years of experience in market research, and they are all full-time. You can view them now.

Sure. Here's the analysis:

Job Analysis:

The Consumer Insights Analyst position at SiriusXM is fundamentally about harnessing data to inform strategic business decisions across various departments including marketing, product development, and brand strategy. The analyst will play a critical role in executing and supporting research initiatives that necessitate both quantitative and qualitative research methods. This means they will not only design and analyze surveys but will also conduct interviews and focus groups to gather rich consumer insights. Success in this role hinges on the ability to sift through complex datasets, identifying trends and key insights that can translate into actionable business strategies. The role requires not just technical proficiency in tools like Excel and survey platforms, but also a keen analytical mindset and the ability to communicate findings effectively to stakeholders, making clear the value of consumer insights. Given its focus, the role comes with pressures like tight deadlines and the need for coordination with various internal and external teams, suggesting strong project management and interpersonal skills are equally crucial. Achieving clear, impactful outcomes in marketing and product experiences will likely be a key measure of success in the first 6–12 months.

Company Analysis:

SiriusXM stands at the forefront of the audio entertainment industry in North America, characterized by its impressive scale and diverse portfolio that includes both subscription and ad-supported models. Positioning itself as a premier provider, the company is likely focused on leveraging data analytics to enhance user engagement and drive growth. The consumer insights role, therefore, is not just about performing research but is also crucial for shaping SiriusXM's future offerings and marketing strategies. Given the diversity of its brands—ranging from Pandora, an ad-supported streaming giant, to SiriusXM Media, focused on advertising sales—the company promotes a culture that values innovation and evidence-based decision-making. The pace is likely fast and driven, underscoring the importance of adaptability and continuous learning among employees. As the Consumer Insights Analyst, one can expect a collaborative work environment where insights directly contribute to strategic goals, signaling the importance of excellent communication and teamwork in navigating the organizational landscape. Overall, this role offers an exciting opportunity for the right candidate to make a substantial impact in a burgeoning industry, directly aligning with SiriusXM’s mission of enhancing audio experiences across multiple platforms.

Absolutely. Here are some mock interview questions that could come up:

• Tell me about a time when you had to analyze a large dataset. What was your approach, and what insights did you uncover?
• Describe an experience where you conducted consumer research. What methods did you use, and how did it influence the project outcome?
• Can you provide an example of a situation where you had to manage multiple projects simultaneously? How did you prioritize your tasks?
• How would you explain a complex research finding to a stakeholder who is not familiar with analytical concepts?
• Which survey design principles do you believe are most important when developing a questionnaire for consumer insights?
• How would you approach analyzing the effectiveness of a recent marketing campaign for one of SiriusXM's brands?
• Imagine you are tasked with leading a focus group to gather feedback on a new podcast launch. What steps would you take to ensure its success?
• Suppose data from a recent survey contradicts previously held assumptions about listener preferences. How would you address this with your team?
• Why are you interested in working at SiriusXM specifically?
• How do you think your values align with our mission at SiriusXM as outlined in the company information?