I'm searching for Copywriter positions in New York, specifically in digital marketing, with 3-5 years of experience, and a focus on AI tools for content creation and optimization.

Okay, I've searched for Copywriter roles in New York within digital marketing that require 3-5 years of experience and emphasize the use of AI tools for content creation and optimization. I found 45 positions matching your criteria.

Copywriter

New York, NY

Digital Marketing

3-5 years Experience

AI Content Optimization

Can you help me to analyze the job description and company culture?

Sure. Here's the analysis:

Job Analysis:

The Copywriter role at Saatchi & Saatchi is fundamentally about blending creativity with data-driven insights to produce high-performing copy for diverse digital campaigns. This position requires not only a strong command of language but also a deep understanding of Dynamic Creative Optimization (DCO) to interact with data and technology effectively. The responsibilities include writing adaptable copy for various platforms, collaborating with cross-functional teams, and utilizing performance indicators to refine messaging. This necessitates a proactive mindset and the ability to navigate both creative and analytical challenges. Success in this role will look like producing engaging, personalized messaging that resonates with target audiences while advancing the overall campaign effectiveness based on quantitative results. Failure to integrate data insights into copy can lead to missed opportunities in engagement and conversion, underpinning the importance of this role in meeting clients' business objectives.

Company Analysis:

Saatchi & Saatchi operates within the competitive landscape of marketing and advertising, situated as part of the larger Publicis Groupe. The company embraces a culture that values collaboration, innovation, and a commitment to delivering successful results. This close-knit environment will be vital for a Copywriter, who must effectively work alongside strategists, media planners, and developers. The company's hybrid work model suggests a flexibility that can foster creativity but also requires the ability to engage productively in both remote and in-office settings. The focus on AI-enhanced workflows aligns with Saatchi's drive for innovation, emphasizing the Copywriter's need to stay updated on trends in digital marketing and AI technologies. Overall, this position is strategically aligned with Saatchi & Saatchi's objectives of creating impactful and measurable work that drives client success, implying an expectation for the Copywriter to contribute actively to the company's growth and evolution within the industry.

Mock up some interview questions based on the job description.

Absolutely. Here are some mock interview questions that could come up:

Can you give me an example of a high-performing copy you wrote for a digital campaign? What made it successful?
Describe your experience with Dynamic Creative Optimization. How do you ensure your copy adapts well to different audience segments?
Tell me about a time when you had to collaborate with a technical team to create content. What challenges did you face, and how did you overcome them?
How do you incorporate performance data into your copywriting process? Can you share a specific instance where data informed your writing?
What AI tools have you used in your previous roles, and how did they enhance your copywriting efforts?
Imagine you're tasked with writing copy for a digital ad campaign that has underperformed in the past. What steps would you take to improve the copy?
In a situation where you have conflicting feedback from different team members, how would you handle it while ensuring the copy meets the overall objectives?
Why do you want to work at Saatchi & Saatchi, and how do you think this position aligns with your career goals?
What do you believe are the most important factors to consider when creating AI-enhanced messaging for a campaign?
How do you stay current with industry trends, especially related to AI and digital advertising?
Can you explain your understanding of content modularity and why it is crucial in DCO campaigns?
What strategies do you use to ensure voice and tone consistency across various messaging versions?
How would you approach modifying copy for an audience that has culturally specific nuances?
What questions do you have about the team you would be working with or the projects I would be handling?
Is there a particular campaign you admire that successfully uses AI in its copywriting? What made it stand out to you?

Job Details

Overview Company

Copywriter

$66.8k/y-$83.5k/y

Lensa

2 months ago

Highlight

HybridFull-time3+ yearsMid

Summary

Saatchi & Saatchi is seeking a Copywriter specializing in Dynamic Creative Optimization (DCO) with a strong understanding of AI-enhanced workflows to join their team in New York, NY. The role involves crafting compelling and intelligently tailored messaging across audiences and platforms.

About the Role

As a Copywriter, you will write and edit high-performing copy across digital campaigns, including display, paid social, video, and programmatic ads within a DCO framework. You will collaborate with strategists, media planners, designers, and developers to create adaptable, modular copy variations. Your role includes using performance data and AI insights to test and refine messages, ensuring voice, tone, and brand consistency across personalized creative assets, and staying updated with trends in AI-assisted copywriting and performance marketing.

About You

Required:

3–5+ years of copywriting experience, preferably in digital or performance marketing.
Demonstrated experience writing for DCO campaigns with an understanding of content modularity and versioning.
Familiarity with AI tools used in marketing, such as ChatGPT, Jasper, Adobe Sensei, Google Performance Max.
Ability to translate brand tone across multiple messaging branches and audience segments.
Comfort working with data, analytics, and creative testing frameworks (A/B, multivariate).
Strong collaboration and communication skills.

Benefits

Medical coverage, dental, vision, disability, 401K.
Parental and family care leave.
Family forming assistance.
Tuition reimbursement.
Flexible time off.

Lensa

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New York, NY