CRM & Email Marketing Manager
eMed3 days ago
Highlight
OnsiteFull-timeMid
Summary
eMed is seeking a CRM & Email Marketing Manager to join their team at SheMed US, LLC HQ in Miami, FL. The role focuses on driving user acquisition, engagement, retention, and reactivation through targeted email, SMS, and marketing automation campaigns.
About the Role
As a CRM & Email Marketing Manager, you will own and execute the customer journey across email, SMS, and CRM, manage campaign workflows, develop customer segmentation strategies, conduct A/B testing, analyze performance metrics, ensure brand consistency, collaborate with cross-functional teams, localize messaging, ensure compliance with regulations, and maintain data hygiene across CRM systems.
About You
Required:
- Minimum 3 years of hands-on experience in email/CRM marketing, ideally within healthtech, DTC healthcare, or e-commerce.
- Proficiency with CRM/ESP platforms such as Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
- Strong analytical skills and experience using tools like Google Analytics or Looker.
- Demonstrated success in developing lifecycle marketing strategies that increase customer lifetime value and reduce churn.
Preferred:
- 5+ years of experience in email/CRM marketing.
- Experience with A/B testing, experimentation design, and attribution modeling.
- Excellent copywriting instincts and a strong eye for design and brand consistency.
- Knowledge of HIPAA compliance and health-related communications.
- Passion for women’s health and wellness.
Benefits
- Competitive compensation and benefits.
- Opportunity for learning and advancement in a rapidly growing company.
eMed
eMed Empathetic AI™ Population Health GLP-1 Platform lets the miracle of GLP-1s be enjoyed by your population. Clients include Employers, Government, Unions and NGOs. Learn more at eMed.com.
Miami, FL