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Job Analysis:
The role of CRM Delivery Manager, B2B at First Horizon Corporation is fundamentally about enabling and optimizing Salesforce CRM capabilities across multiple business lines, with a specific focus on ensuring alignment with business objectives in the B2B landscape. This position requires effective cross-functional collaboration with business leaders, enterprise technology teams, and Salesforce developers, which emphasizes the need for strong interpersonal skills and the ability to translate complex technical requirements into actionable user stories. The job will involve the critical task of managing the product backlog, prioritizing features to deliver maximum value while ensuring comprehensive training and support for users to enhance their experience. Success in this role will require not only technical proficiency with Salesforce and the ability to oversee quality assurance, but also a strategic mindset capable of navigating the challenges that arise within a complex, agile environment. The deliverables expected in the first 6 to 12 months likely include a seamless rollout of Salesforce features, stakeholder satisfaction, and significant improvements in user experience metrics, aligning with the organization's commitment to financial integrity and customer-centric services.
Company Analysis:
First Horizon Corporation positions itself as a forward-thinking regional financial services player, committed to both client success and community engagement. This legacy organization, with over 160 years in the industry, has a robust reputation as one of the best employers in the U.S. Its focus on integrity and the evolving needs of customers shapes a culture that values innovation, accountability, and collaboration. Understanding this corporate ethos is critical for a CRM Delivery Manager, as the role will be embedded within a larger Marketing and Customer Experience organization. The managerial position will not only require technical acumen but also a strong alignment with the company's mission of empowering its clientele. Given First Horizon's range of banking services and its regional scope across 12 states, the candidate should appreciate the importance of compliance with financial regulations and the need for effective analysis and decision-making that directly influence customer journeys and experience. This alignment underscores the strategic importance of the role, especially as the company seeks to leverage technology to deepen customer relationships and remain competitive in an evolving market landscape.