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Job Analysis:
The CRM Product Manager at New Hampshire Mutual Bancorp (NHMB) is fundamentally hired to enhance and maximize the use of the organization's CRM system across its various functional areas. This role aims to drive engagement with the CRM features, ensuring seamless integration and effective communication between technical and non-technical teams. The manager is expected to not only coordinate the utilization of the CRM but also to design innovative solutions that meet both operational requirements and customer needs. Success in this role will be characterized by the degree of CRM adoption among employees, the effectiveness of communication strategies, and the manager's ability to convert complex stakeholder inputs into actionable project roadmaps. Given the need to navigate both technology and stakeholder management, the candidate will face challenges related to aligning CRM capabilities with the strategic goals of NHMB's affiliated banks, while also adapting to evolving business processes. This multi-faceted dynamic requires a balance of analytical, technical, and interpersonal skills to facilitate product lifecycle management effectively.
Company Analysis:
New Hampshire Mutual Bancorp operates as a cutting-edge shared services organization within the banking sector, supporting three independent mutual savings banks alongside a financial advisory unit. This unique positioning highlights the company's role as a collaborative facilitator among its affiliates, making the CRM Product Manager crucial to driving greater efficiencies and synergy. NHMB fosters a culture that values mutuality, accountability, and innovation, indicating an environment where teamwork is paramount and rapid adaptation to changing technologies is essential. The successful candidate will fit into a cross-functional dynamic, playing a pivotal role in bridging communication between technical teams and business units, which underscores the importance of strong relationship management skills. As NHMB aims to enhance community banking standards through technological advancements, the CRM Product Manager will serve an essential function in aligning CRM initiatives to the larger company strategy—ensuring that operational excellence translates into improved customer experiences across all affiliates.