CRO Digital Strategist
$80k/y-$115k/y
The Jed Foundation (JED)a day ago
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OnsiteFull-timeMid
Summary
The Jed Foundation (JED) is seeking a CRO Digital Strategist to join their team in New York City, NY. The role involves optimizing JED's digital fundraising and engagement ecosystem to maximize lead acquisitions and convert them to long-term donors.
About the Role
As a CRO Digital Strategist, you will guide the strategy and implementation of JED's conversion optimization lifecycle. Your responsibilities include optimizing fundraising pages, conducting A/B testing, collaborating with cross-functional teams, and evaluating new technologies to improve conversion rates and overall fundraising performance.
About You
Required:
- 5+ years’ experience in digital product management, CRO, or UX optimization, ideally in e-commerce, lead acquisition, or digital fundraising.
- Proven track record of improving qualified leads and driving measurable growth in online revenue or engagement.
- Hands-on experience with A/B and multivariate testing tools (e.g. VWO).
- Strong analytical skills with proficiency in Google Analytics, Tag Manager, and data visualization tools.
Preferred:
- Direct response donor experience.
- Familiarity with fundraising platforms (Fundraise Up preferred), advertising and media platforms, and CRM systems (Salesforce and Campaign Monitor a plus).
- Experience collaborating with cross-functional teams including design, development, and marketing.
- Strong understanding of UX/UI best practices, mobile-first design, and accessibility standards.
Benefits
- Competitive salary range of $80k–$115k per year.
- Opportunity to work in a mission-driven organization focused on improving mental health and saving lives.
The Jed Foundation (JED)
What We Do: The Jed Foundation (JED) is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. How We Do It: Our evidence-based, comprehensive public health approach equips teens and young adults with the skills and knowledge to help themselves and each other, strengthens schools’ mental health and suicide prevention policies, programs and systems, and mobilizes community awareness, understanding, and action. Vision: JED is building a future where every high school, college, and community has a comprehensive, fair, and just system that protects emotional health and prevents suicide among teens and young adults.
New York, NY