Data Analyst
a day ago
Highlight
OnsiteFull-timeEntry
Summary
Inside Higher Ed is seeking a Data Analyst to join their team in Greensboro, NC. The role involves managing data measurement and reporting programs to support University Communications.
About the Role
As a Data Analyst, you will be responsible for collecting, integrating, and analyzing data across multiple websites and digital channels. Your tasks will include delivering actionable insights, developing reports, and facilitating SEO strategies to enhance the visibility and effectiveness of communications initiatives.
About You
Required:
- Bachelor’s degree in communications, marketing, data analytics, or a related field or equivalent combination of education/experience.
Preferred:
- Demonstrated experience with Google Analytics, Google Tag Manager, Google Data Studio, and Google Sheets.
- Proficiency with digital analytics platforms, email marketing tools, and social media measurement tools.
- Familiarity with SEO strategies, keyword research, and content optimization best practices.
- Strong problem-solving, analytical, and quantitative skills with the ability to interpret data and provide actionable insights.
- Proficiency in Excel, PowerPoint, and other reporting and visualization tools.
- Excellent communication skills, including the ability to explain data insights to non-technical audiences.
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- Ability and willingness to learn new technologies quickly and adapt to emerging analytics tools.
- Knowledge of Associated Press style guidelines.
- Experience with database management or design.
- Familiarity with advanced SEO techniques and tools.
- Experience using media monitoring and reporting platforms (e.g., Cision, Talkwalker, or Brandwatch).
- Working knowledge of content management systems and HTML.
Inside Higher Ed
Inside Higher Ed is the leading source for the latest news, analysis, and services for the entire higher education community. We deliver independent news and analysis that informs the world about higher education, while providing essential tools and services to help organizations and professionals be more effective. Go to www.insidehighered.com/newsletter/signup and sign up for our free Daily News Update email. Higher Education News - www.insidehighered.com Jobs & Careers - careers.insidehighered.com
Greensboro, NC