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Job Analysis:
The Data Analyst for the Global Business Marketing (GBM) team at TikTok is fundamentally tasked with leveraging data to shape the TikTok Marketing Partners Program, which enhances partnerships within their ecosystem. This role requires not only proficiency in data analytics but also the ability to synthesize insights into strategic recommendations for driving growth and engagement with marketing partners. A key responsibility is collaborating with leadership to establish KPIs that will measure partner performance, which necessitates a deep understanding of marketing dynamics and what drives success in the digital landscape. Candidates will face challenges such as managing diverse data sources and engaging cross-functionally with various teams—Sales, Product, and Marketing—indicating a need for strong interpersonal skills and the ability to influence others. Success in this role looks like effectively translating data into actionable strategies, maintaining clear and intuitive reporting mechanisms, and actively driving innovation through rigorous analysis and creative problem-solving.
Company Analysis:
TikTok operates in the vibrant and rapidly evolving digital media space, specifically focusing on short-form video content and social media marketing. As a leader in this arena, TikTok is positioned as an innovative disruptor against traditional advertising platforms, which broadens the strategic impact of the Data Analyst role. The company’s culture emphasizes curiosity, innovation, and teamwork, fostering an environment where employees are encouraged to learn and face challenges creatively. This cultural trait aligns well with the role's expectations for adaptability and strong analytical prowess. The Data Analyst will function within a flat organizational structure, promoting cross-functional collaboration, which reflects TikTok’s mission to integrate insights across the marketing landscape. This role is crucial for driving TikTok's growth trajectory and developing its marketing partnership strategies, highlighting a clear alignment with the company’s broader objectives of creative expression and community building.