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Job Analysis:
This Data Scientist role at Advance Local is fundamentally about leveraging data-driven insights to fuel and optimize business growth, particularly across consumer revenue, advertising, product, and marketing functions. The core purpose is to translate massive and disparate datasets into actionable models and strategies that improve customer experiences and revenue outcomes. Key responsibilities revolve around developing and deploying predictive models, conducting rigorous A/B testing, and synthesizing findings into clear communication for diverse stakeholders. The candidate must navigate a complex matrix of cross-functional teams—product managers, marketers, content strategists, and analytics groups—to ensure models are not only technically sound but also pragmatically integrated into real business workflows. The emphasis on statistical rigor, machine learning acumen, and experimentation reflects a need to test hypotheses methodically in order to discover new levers of growth and operational efficiency. Success will likely be measured by the ability to deliver consistent, measurable improvements in marketing effectiveness, user engagement, and monetization, alongside establishing robust processes to monitor model performance and data integrity. Given the company's scale and data richness, balancing innovation with execution discipline is critical, as is managing ambiguity when new data sources or product opportunities arise.
Company Analysis:
Advance Local Media is a significant player in the regional media landscape with a broad footprint across more than 20 American cities, combining legacy media brands with new digital properties. Positioned at the intersection of journalism, digital consumer engagement, and advertising, the company is navigating the industry’s ongoing transformation toward data-driven personalization and revenue diversification. This environment demands agility and a forward-looking mindset, as evidenced by their investment in integrated data platforms and customer data ecosystems. Culturally, Advance Local espouses values such as Integrity, Customer-first orientation, Inclusiveness, and Collaboration, signaling a workplace that values ethical data use and teamwork to solve complex problems across departments. Given the size and decentralized structure of the organization, this Data Scientist role likely offers both individual contributor responsibilities and cross-team influence, requiring strong communication skills and adaptability. Strategically, this position supports the company’s broader push to harness data science for improving business operations in a competitive digital advertising and media context, making it a crucial hire for scaling advanced analytics capabilities. For a candidate, thriving here means aligning with a mission-driven yet innovation-focused culture, being comfortable with the dynamism of media tech, and demonstrating both technical prowess and business savvy.