Database Marketer
a day ago
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OnsiteFull-timeMid
Summary
Vacatia is seeking a Database Marketer to join their team in Fort Lauderdale, FL. The role focuses on elevating guest communications and driving revenue through innovative email marketing strategies.
About the Role
As a Database Marketer, you will develop and manage high-impact email marketing campaigns to promote Vacatia's rental properties. Your responsibilities include building automated journeys in Salesforce Marketing Cloud, writing compelling copy, analyzing campaign performance, and collaborating with cross-functional teams to align campaigns with occupancy and revenue goals.
About You
Required:
- 4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals.
- Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration.
- Strong copywriting skills with the ability to craft engaging, brand-aligned messaging.
- Analytical mindset with the ability to translate data into strategic recommendations.
- Excellent project management, organizational, and communication skills.
Preferred:
- Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns.
- Proficient experience with Google Analytics.
- Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies.
- Timeshare marketing experience.
Benefits
- Innovative work environment focused on guest-centric service.
- Opportunities for growth and ownership in email marketing strategies.
- Collaborative culture with cross-functional teams.
Vacatia
Vacatia is an innovative hospitality company reinventing the timeshare experience across discovery, booking, and stay. We are continually enhancing our customer experience at every touchpoint, enabled by technology and fueled by passion. Founded in 2013, Vacatia is a venture-backed company headquartered in the San Francisco Bay Area. Check out Vacatia Partner Services on LinkedIn for our page dedicated to our industry partners.
Fort Lauderdale, FL