Digital Marketing Manager
$90k/y-$100k/y
Curio Wellness2 days ago
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OnsiteFull-timeSenior
Summary
Curio Wellness is seeking a Digital Marketing Manager to join their team in Towson, MD. The role involves developing and executing comprehensive digital marketing strategies for the Curio Wellness brand and retail dispensaries.
About the Role
As a Digital Marketing Manager, you will be responsible for building brand awareness, engaging consumers, and driving traffic to dispensary locations. You will oversee all CRM for the brand, manage digital marketing channels, create compelling content, and analyze campaign performance. Additionally, you will collaborate with various teams to align marketing initiatives with local market needs and manage relationships with marketing vendors.
About You
Required:
- 5+ years working experience as Digital Marketing Manager in B2C cannabis, CPG or retail environments.
- Strong working knowledge of CRM tools such as Alpine, Klavio or similar.
- Proven ability to develop strategic recommendations and present to leadership.
- Experience in identifying and deploying to target audiences and devising effective campaigns.
- Excellent understanding of the full digital marketing mix.
- Specific experience in email marketing strategies, evaluating and optimizing performance.
- Strong analytical skills partnered with a creative mind.
- Outstanding communication skills.
Preferred:
- Cannabis industry experience strongly preferred.
- Data-driven thinking and an affinity for numbers.
- Ability to change priorities quickly and effectively.
- Flexible mindset and desire to jump in where needed.
- Deep knowledge of the latest trends and digital marketing best practices.
Benefits
- Competitive salary range of $90k–$100k.
- Opportunity to work in a dynamic and innovative industry.
- Comprehensive benefits package including health and wellness programs.
Curio Wellness
Curio Wellness is cultivating a better way of life. As a trusted healthcare partner providing safe, reliable and effective products, we seek to continually elevate the healthcare conversation through education and patient experiences that are truly transformative. Whether for our patients, partners or employees, we seek to inspire and affect innovative healthcare solutions. Curio’s social media channels help us connect with external audiences so that they can discover more information on aspects of our work relevant to them, and keep up-to-date on the latest news of the industry and other resources. The content is for informational purposes only. 21+ to follow
Towson, MD