Director, Analytics (Media Advertising/Marketing Science)
$132715/y-$208840/y
Starcom19 hours ago
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OnsiteFull-timeSenior
Summary
Starcom is seeking a Director, Analytics (Media Advertising/Marketing Science) to join their team in New York, NY. The role involves using data and analytics techniques to answer client business questions and leading Marketing Mix Modeling initiatives across digital and offline media channels.
About the Role
As the Director, Analytics, you will be responsible for executing, managing, and delivering best-in-class measurement to inform media buying. You will lead strategic efforts, develop approaches to address complex research challenges, and guide internal and client teams on data visualization. Your role will also involve collaborating with clients to establish a deep understanding of their business goals and developing measurement roadmaps tied to key performance goals.
About You
Required:
- Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
- 7+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight.
- 4+ years of people management experience with progressing responsibilities.
- In-depth experience with Marketing Mix Modeling.
- Excellent project management, organizational, and communication skills.
Preferred:
- Strong grounding in traditional and digital media advertising effectiveness.
- Familiarity with syndicated and customer data environments.
- Experience with statistical software packages (SAS, R, Python).
- Proficiency in Microsoft Office Suite with advanced understanding of Excel.
- Experience with visualization tools such as Tableau, GoodData, Datorama.
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more.
- Monetary assistance and support for Adoption, Surrogacy and Fertility.
- Monetary assistance and support for pet adoption.
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
- Tuition Assistance.
- Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days.
- Matching Gifts programs.
- Flexible working arrangements.
- 'Work Your World' Program encouraging employees to work from anywhere for up to 6 weeks a year.
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.
New York, NY