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Job Analysis:
The Director, Client Analytics at Choreograph is fundamentally hired to drive the analytics strategy that transforms complex data into actionable insights impacting marketing outcomes for key clients. The main purpose involves not just managing day-to-day analytics deliverables but significantly influencing client business objectives through data-driven decision-making. This role encompasses overseeing analytics projects, leading client communications, and ensuring timely, high-quality insights, positioning the Director as a prominent figure in client relationships. Key responsibilities require a blend of expertise in developing measurement frameworks and innovative strategies, highlighting a proactive approach to optimizing client marketing. Effectiveness in this role will hinge on fostering collaboration with various teams, necessitating strong communication and leadership skills, particularly in navigating a fast-paced, cross-functional environment where multiple stakeholders are involved. Success will likely be defined by how well the Director integrates analytics into broader marketing strategies, evidenced within the first 6-12 months through the implementation of robust analytics products and measurable growth in client relationships.
Company Analysis:
Choreograph is situated within the rapidly evolving media landscape and is part of WPP’s global media collective, indicating a mission-driven approach focused on leveraging data and technology for transformative marketing solutions. This positioning as an innovator rather than a traditional firm suggests a culture that values agility, curiosity, and a forward-thinking mindset. Given its connection to WPP and GroupM, employees can expect a collaborative environment that prioritizes superior performance and innovation across global markets. The role of Director, Client Analytics is pivotal, sitting at the intersection of client success and strategic data utilization, while also contributing to the culture of knowledge-sharing that Choreograph seeks to promote. Therefore, this role is not just a reaction to current industry demands; it is integral to shaping the direction of marketing analytics as it adapts to the AI era and advanced data methodologies. Candidates should anticipate a dynamic work experience that aligns with Choreograph’s growth trajectory in one of the biggest players in the media investment sphere.