Director, Collector Strategy and Segmentation
FanaticsHighlight
Summary
About the Role
About You
- At least 8 years of experience in growth strategy, customer segmentation, lifecycle marketing, or analytics in e-commerce, marketplaces, or gaming.
- Proven ability to define and operationalize customer segmentation frameworks at scale.
- Strong analytical skills and familiarity with experimentation design, impact measurement, and analytics tools like Amplitude.
- Deep understanding of customer value exchange models, cohort economics, and strategic portfolio management.
- Demonstrated cross-functional leadership and ability to drive alignment without direct authority.
- Strategic thinker with executional rigor.
- Passion for sports, fandom, or the collectibles space.
Benefits
- Competitive salary range of $168k–$210k.
- Comprehensive benefits package including health insurance and retirement plans.
Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.