Director, Digital Content Marketing
2 days ago
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OnsiteFull-timeDirector
Summary
Shriners Children's is seeking a Director, Digital Content Marketing to lead their team in Tampa, FL. The role involves developing and executing a content strategy that strengthens brand trust, grows digital engagement, and supports patient acquisition and philanthropy efforts.
About the Role
As the Director of Digital Content Marketing, you will oversee a team of content and social media professionals, ensuring that content across web, social, email, and emerging platforms is strategic, compliant, compelling, and optimized. You will translate digital marketing and brand strategy into content plans, guide content development, lead social media strategy, apply SEO best practices, and collaborate cross-functionally to source meaningful stories.
About You
Required:
- 7+ years of experience in digital/content marketing, including at least 3 years leading content or social teams.
- Experience managing creators, social strategists, or content teams in fast-paced environments.
- Demonstrated success producing or directing multi-format content.
- Strong understanding of SEO, search evolution, and AI-driven discovery.
- Experience with social media management and creative tools.
- Data literacy—ability to interpret performance insights and adjust strategy accordingly.
- Experience working in regulated or compliance-driven environments.
- Excellent communication, collaboration, and stakeholder management skills.
- Bachelor’s Degree in marketing, communications, digital media, journalism, public relations or related field.
Preferred:
- Experience in healthcare, nonprofit, or complex multi-location organizations.
- Familiarity with review management platforms and provider profile optimization.
- Background in newsroom-style storytelling or digital journalism.
- Experience working with creators/influencers within compliance frameworks.
- Understanding of content accessibility standards (WCAG) and inclusive design.
Benefits
- Medical coverage from the first day of employment.
- 403(b) and Roth 403(b) Retirement Saving Plan with matching contributions of up to 6% after one year of service.
- Paid time off, life insurance, short term and long-term disability.
- Flexible Spending Account (FSA) plans and Health Savings Account (HSA) options.
- Tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance, and more.
Shriners Children's
Shriners Children's is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. With locations in the United States, Canada and Mexico, we provide advanced care for children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate, regardless of a family's ability to pay. Shriners Hospitals for Children is a 501(c)(3) nonprofit organization and relies on the generosity of donors. All donations are tax deductible to the fullest extent permitted by law. If you know of a child Shriners Hospitals for Children might be able to help, please call our toll-free patient referral line: In the U.S.: 800.237.5055 In Canada: 800.361.7256
Tampa, FL