Director, Marketing Analytics
$170k/y-$230k/y
Bausch + Lomba day ago
Highlight
HybridFull-timeSenior
Summary
Bausch + Lomb is seeking a Director, Marketing Analytics to lead their marketing analytics strategy in Bridgewater, NJ. The role involves overseeing the development and execution of advanced analytical frameworks to drive strategic decision-making and optimize marketing investments.
About the Role
As the Director of Marketing Analytics, you will be responsible for designing and operationalizing Marketing Mix Modeling (MMM), managing campaign analytics, and integrating AI-enabled analytics into workflows. You will collaborate with cross-functional teams to align analytical approaches with business objectives, manage vendor relationships, and create visualizations to present complex insights. Additionally, you will stay current with industry trends and propose innovative techniques to enhance analytical capabilities.
About You
Required:
- Master's degree in Statistics, Data Science, Economics, Marketing, or a related field.
- 9+ years of experience in data analysis with a focus on marketing mix modeling or related fields.
- Proficiency in statistical software and programming languages such as Python, R, SAS, or MATLAB.
- Strong analytical and problem-solving abilities with a solid understanding of statistical modeling techniques.
- Excellent verbal and written communication skills.
Preferred:
- Experience with data visualization tools like Power BI.
- Familiarity with Bayesian methodologies.
Benefits
- Eligible for short-term and/or long-term incentives.
- Medical, dental, and vision insurance.
- 401(k) plan with company match.
- Tuition reimbursement program for select degrees.
- Paid vacation, sick time, and floating holidays.
Bausch + Lomb
We're a leading global eye health organization that is dedicated to protecting and enhancing the gift of sight for millions of people around the world – from the moment of birth through every phase of life. Our comprehensive portfolio of more than 400 products includes contact lenses, lens care products, eye care products, ophthalmic pharmaceuticals, over-the-counter products and ophthalmic surgical devices and instruments. Founded in 1853, we have a significant global research and development, manufacturing and commercial footprint with more than 12,000 employees and a presence in nearly 100 countries.
Bridgewater, NJ