Director of Demand Generation
$180k/y-$200k/y
a day ago
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OnsiteFull-timeDirector
Summary
Spark is seeking a Director of Demand Generation to join their team in New York, NY. The role involves owning the demand generation strategy and leading the team to execute programs that drive pipeline and revenue.
About the Role
As the Director of Demand Generation, you will build and execute the pipeline generation strategy, manage performance across digital, field, and partner channels, drive campaign strategy in collaboration with Sales, and oversee marketing operations and reporting. You will also lead a team of marketers and ensure alignment with Sales, RevOps, and Product Marketing.
About You
Required:
- 5–8+ years experience in demand generation or growth, ideally at B2B SaaS companies.
- Proven success generating pipeline, including experience with a field-heavy go-to-market strategy.
- Experience across digital (paid, SEO, website), events, and marketing operations.
- Strong analytical and operational skills.
- Hands-on experience with marketing automation and CRM systems.
Preferred:
- Ability to lead a small team and execute programs independently.
- Creative mindset with the ability to experiment and execute quickly.
- Track record of building programs and teams from scratch.
- Strong communicator and cross-functional collaborator.
Benefits
- Equity compensation.
- Health care, including dental and vision.
- Flexible work location; co-working available.
- 401k.
- Paid Time Off.
- Monthly Remote Work Stipend.
- Paid Parental Leave.
- 11 paid holidays.
- 2 week sabbatical at 5 years of employment.
- Wellbeing Perks through various providers.
Spark
Spark helps independent Medicare brokers build the insurance of their dreams. We are the only platform purpose-built for Medicare, providing agencies with industry-leading technology and deeply-committed agent services and customer support. The result? Transformative growth. Agencies more than double their enrollment volume year-over-year after partnering with Spark. We’re proud to be the country’s fastest-growing Medicare brokerage, but even prouder to work with the industry’s best. Get in touch! contact@sparkadvisors.com
New York, NY