Director, Performance Marketing Strategy
EverQuote10 months ago
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HybridFull-timeDirector
Summary
EverQuote is seeking a Director, Performance Marketing Strategy to lead their Upper Funnel Channel Expansion program in Cambridge, MA. This role involves owning the end-to-end strategy for EverQuote's Performance Media channel and expanding efforts into new upper funnel channels.
About the Role
As the Director of Performance Marketing Strategy, you will be responsible for developing and executing the full-funnel Performance Media strategy, leveraging AI tools for audience targeting and creative development, and collaborating with cross-functional teams to enhance campaign performance. You will also define audience segmentation strategies, manage media budgets, and build relationships with external vendors.
About You
Required:
- 10-14 years of experience in paid media with a focus on upper-funnel channel management.
- Experience managing direct reports and building high-performing marketing teams.
- Proven success launching and scaling new performance channels from concept to maturity.
- Deep understanding of media buying, targeting, measurement, and attribution in both brand and performance contexts.
- Strong background in audience strategy, creative testing, and cross-channel campaign orchestration.
- Analytical mindset with comfort interpreting complex data to inform strategy and optimization.
- Exceptional project management and cross-functional communication skills.
EverQuote
EverQuote operates a leading online marketplace for insurance shopping, connecting consumers with insurance provider customers, which includes both carriers and agents. Our vision is to be the leading growth partner for property and casualty, or P&C, insurance providers. Our results-driven marketplace, powered by our proprietary data and technology platform, is improving the way insurance providers attract and connect with consumers shopping for insurance.
Cambridge, MA