Director, Predictive Marketing Analytics
$234k/y-$352k/y
Zendesk2 days ago
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HybridFull-timeDirector
Summary
Zendesk is seeking a Director, Predictive Marketing Analytics to join their team in San Francisco, CA. The role involves leading and scaling predictive marketing analytics capabilities to deliver insights and models that shape marketing strategy and drive growth.
About the Role
As the Director of Predictive Marketing Analytics, you will lead predictive modeling projects, develop advanced attribution models, and apply machine learning techniques to optimize audience targeting. You will work closely with marketing and business leaders to deliver data-driven solutions and ensure that analytics tools reflect industry best practices. Your responsibilities will also include defining the marketing data science strategy and fostering a culture of continuous improvement within your team.
About You
Required:
- 9-12 years of experience in data science, marketing analytics, or a related field, with at least 3-5 years leading teams.
- Strong grasp of statistical modeling, predictive analytics, and experiment design.
- Expertise in SQL, with proficiency in Python, R, or STATA for advanced analytics and machine learning.
Preferred:
- Advanced experience in marketing-specific predictive methods: lead scoring, attribution modeling, and customer LTV.
- Familiarity with modern data stack tools (e.g., Snowflake, dbt, Looker) and marketing data sources (MarTech, CRM, digital platforms).
- Proven success translating complex data into clear, actionable insights for marketing and business leaders.
Benefits
- Competitive salary range of $234k–$352k, with eligibility for bonuses and benefits.
- Hybrid work model allowing flexibility to work remotely part of the week.
Zendesk
Zendesk powers exceptional service for every person on the planet. As a leader in AI-powered service, we offer the Zendesk Resolution Platform, designed to redefine customer experience with advanced tools that integrate AI Agents, a comprehensive knowledge graph, actions and integrations, governance and control, measurement and insights, and human expertise. Our purpose-built platform enhances service by combining automation and human insight for seamless interactions. Easy to use, easy to scale, and easy to get value from, Zendesk helps companies strengthen relationships, improve efficiency, and grow. Learn more: http://zdsk.co/46mVi8h
San Francisco, CA