Email Marketing Product Manager, Marketing Technology
Tampa Bay Timesa month ago
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OnsiteFull-timeMid
Summary
Tampa Bay Times is seeking an Email Marketing Product Manager, Marketing Technology to join their team in the Greater Tampa Bay Area. The role involves building, launching, optimizing, and scaling high-performing email campaigns across the full subscriber lifecycle.
About the Role
As an Email Marketing Product Manager, you will have end-to-end ownership of Sailthru as the core email and lifecycle platform. Your responsibilities will include operationalizing marketing campaigns, optimizing audience segmentation, managing deliverability, and tracking KPIs in partnership with Analytics. This role requires hands-on execution and a strong understanding of email marketing technology.
About You
Required:
- 4–7 years of hands-on email marketing and lifecycle automation experience.
- Deep expertise in Sailthru or similar ESP/CDP such as Braze, Iterable, or SFMC.
- Experience personally building and launching campaigns.
- Strong understanding of segmentation logic, behavioral targeting, and customer data.
- Proven track record optimizing email performance through testing and iteration.
- Working knowledge of HTML/CSS for email templates.
Preferred:
- Experience in subscription, media, or DTC environments.
Tampa Bay Times
The Tampa Bay Times is the leading source for news and information in the southeastern United States. The Times is Florida's largest and best newspaper, one of the Top 10 newspapers in the country and the winner of 14 Pulitzer Prizes and numerous national awards. Our focus is local journalism. We tell the stories that matter in the Tampa Bay area. Readers may view our work in print or online at tampabay.com. The Times is owned by Times Publishing Company. With its broad portfolio of newspapers, magazines, websites and consumer events, Times Publishing reaches more than 1 million people a week in the Tampa Bay region. To learn more about the Times, visit company.tampabay.com
Greater Tampa Bay Area