Engagement Marketing Lead
$85.1k/y-$127.7k/y
The Washington Post2 days ago
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OnsiteFull-timeMid
Summary
The Washington Post is seeking an Engagement Marketing Lead to join their team in Washington, D.C. The role focuses on deepening customer engagement and increasing customer lifetime value through personalized marketing strategies.
About the Role
As the Engagement Marketing Lead, you will develop and execute lifecycle strategies to enhance customer retention and engagement across various platforms. You will design integrated campaigns, monitor performance metrics, and collaborate with cross-functional teams to improve the subscriber experience and drive business growth.
About You
Required:
- 6–8 years of experience in digital, growth, or subscription marketing with expertise in customer engagement.
- Hands-on experience with MarTech platforms and familiarity with customer data systems.
Preferred:
- Proficiency with analytics tools such as Tableau, Looker, and Google Analytics.
- Strong communication and project management skills.
Benefits
- Competitive medical, dental, and vision coverage.
- Company-paid pension and 401(k) match.
- Three weeks of vacation and up to three weeks of paid sick leave.
- Nine paid holidays and two personal days.
- 20 weeks paid parental leave for any new parent.
- Robust mental health resources.
- Backup care and caregiver concierge services.
- Gender affirming services.
- Pet insurance.
- Free Post digital subscription.
- Leadership and career development programs.
The Washington Post
The Washington Post is an award-winning news leader whose mission is to connect, inform, and enlighten local, national and global readers with trustworthy reporting, in-depth analysis and engaging opinions. The Post is as much a tech company as it is a media company, combining world-class journalism with the latest technology and tools so readers can interact with The Post anytime, anywhere. Our approach is always the same– shape ideas, redefine speed, take ownership and lead. Every employee, every project, every day.
Washington, DC