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Job Analysis:
The Manager, Engineering - Salesforce Marketing Cloud Technology Architect at Razorfish is fundamentally charged with transforming customer data into engaging and personalized experiences through the Salesforce Marketing Cloud. This role is critical as it sits at the intersection of technical architecture and marketing strategy, indicating that the right candidate must not only possess strong technical skills but also a deep understanding of marketing dynamics. Primary responsibilities include assessing existing systems, designing innovative, scalable data solutions, and leading complex migration projects—all aimed at enhancing how the company engages with its customers. Success in this role will depend on the candidate's ability to translate business needs into technical solutions effectively, maintaining high performance and data integrity while navigating through technical challenges and emerging marketing trends. A successful candidate will need to demonstrate robust problem-solving skills and the ability to make informed decisions about data and technology use, ensuring that all architectural strategies align with overall business objectives.
Company Analysis:
Razorfish operates in the dynamic digital marketing industry, positioning itself as a leader with a long-standing history and a focus on consumer-centric strategies. The company prides itself on its diverse workforce that blends creativity with technological expertise, illustrating a culture that values innovation and collaboration. This indicates that candidates should excel in teamwork and have a willingness to challenge conventional ideas to generate impactful solutions. The role of Salesforce Marketing Cloud Technology Architect is likely positioned within a collaborative team environment where both leadership and cross-functional partners will rely on this role for strategic insights into data-driven marketing initiatives. Razorfish’s commitment to personalizing customer experiences suggests that the architect must stay abreast of market trends and evolving technologies to maintain competitiveness. Given the emphasis on inclusion, diverse perspectives, and the push for personalization, candidates should align their values with the company’s mission to thrive and contribute meaningfully within this innovative setting.