Growth Lifecycle Marketing Senior Manager
$141300/y-$213800/y
2 days ago
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OnsiteFull-timeSenior
Summary
Salesforce is seeking a Growth Lifecycle Marketing Senior Manager to join their team in Seattle, WA. The role involves developing and executing lifecycle strategies to enhance user engagement and drive customer success in Slack.
About the Role
As a Growth Lifecycle Marketing Senior Manager, you will play a critical role in optimizing the self-service marketing funnel for Slack. Your responsibilities will include designing multi-channel lifecycle programs, refining customer segmentation strategies, maintaining ongoing campaigns, collaborating with cross-functional teams, executing A/B tests, and championing the voice of the customer within the organization.
About You
Required:
- 5-7 years of email marketing or product growth experience in a B2B SaaS environment.
- Understanding of product-led growth principles.
- Demonstrated experience in lifecycle marketing, particularly in adoption, cross-sell, and upsell.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Advanced analytical skills including A/B testing and conversion rate optimization.
- Effective communication and collaboration skills.
- BA/BS degree.
Preferred:
- Experience with BI tools and web analytics software.
- Product marketing experience.
- Expertise in self-service growth businesses.
- Familiarity with Salesforce products, specifically Salesforce Marketing Cloud.
- Outstanding organizational skills to manage multiple projects effectively.
Benefits
- Time off programs.
- Medical, dental, and vision coverage.
- Mental health support.
- Paid parental leave.
- Life and disability insurance.
- 401(k) plan.
- Employee stock purchasing program.
Salesforce
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Seattle, WA