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Job Analysis:
The Head of Affiliates role at 3Commas is fundamentally about designing and scaling a high-impact global affiliate marketing program that directly drives user acquisition and revenue growth, especially focusing on the highly strategic US market. This role demands a leader who can take ownership of the affiliate lifecycle end-to-end—from building the strategy to partner onboarding, activation, engagement, and ongoing optimization. The candidate must adeptly balance strategic vision with hands-on execution, employing data-driven decision-making to tailor commission models, expand the partner network, and improve performance through rigorous analytics and A/B testing. Success in this role hinges on the ability to coordinate across multiple internal teams including marketing, product, and growth, ensuring affiliates are fully integrated into campaign launches and product updates. Given the crypto and SaaS context, a deep understanding of digital affiliate platforms and performance marketing metrics (CPA, ROI, hybrid models) is essential, along with strong relationship management skills to nurture diverse partners from YouTubers to niche macro-influencers. The role is complex, requiring autonomy and judgment to navigate multiple time zones, legal and finance considerations, and the challenge of sustaining engagement and trust within a dynamic, fast-evolving industry. Early wins would likely involve establishing scalable onboarding processes, securing high-performing US partners, and deploying robust tracking mechanisms that enable continuous optimization.
Company Analysis:
3Commas stands out as a market leader in the crypto trading technology space, providing advanced but user-friendly automated trading tools across multiple exchanges. This positions the company as both innovative and data-driven within the fintech and crypto arenas. For a candidate, this means joining a fast-evolving industry with strong growth potential but also a technically sophisticated product environment requiring agility and sharp learning. The company culture likely values innovation, technical savvy, and a proactive, problem-solving mindset reflective of the space’s pace and complexity. Given 3Commas’ global presence and scale—operating across 14 exchanges with massive trading volume—the Head of Affiliates role is pivotal to the company’s expansion strategy by unlocking a scalable, partner-driven acquisition channel. This role would likely have significant cross-functional visibility and influence, acting as a bridge between external partners and internal marketing/product teams. The strategic alignment is clear: scaling the affiliate program is integral to driving growth and user retention in a competitive market. A successful candidate, therefore, should be comfortable with rapid iteration, collaboration across distributed teams, and handling ambiguity inherent to crypto markets and regulatory nuances.