Head of Growth and Marketing
GENESISX10 days ago
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HybridFull-timeExecutive
Summary
GENESISX is seeking a Head of Growth and Marketing to join their team in a hybrid/remote capacity. The role involves building the inbound and revenue growth engine that will define GenesisX's category leadership in the digital product space.
About the Role
As the Head of Growth and Marketing, you will be responsible for creating a full-funnel inbound and revenue marketing system. This includes owning the discovery, evaluation, and adoption processes for B2B buyers, utilizing AI-driven content and GEO-intelligent acquisition strategies. You will collaborate with various teams to optimize marketing funnels and establish GenesisX as a leader in retail media and shopper marketing.
About You
Required:
- 3+ years in B2B growth marketing, revenue marketing, or demand generation.
- Proven track record building inbound and content-led funnels.
- Deep understanding of B2B sales funnels, SDR work, and enterprise buying cycles.
- Experience in marketing technology or advertising technology.
- Hands-on experience using LLMs for content generation, SEO optimization, personalization, and experimentation.
Preferred:
- Familiar with modern growth stacks: HubSpot, Salesforce, GA4, Mixpanel.
- Strong understanding of how AI search, answer engines, and GEO will reshape inbound discovery.
- Builder mentality - excited to create systems from scratch, not inherit them.
- Highly analytical, revenue-oriented, and comfortable owning pipeline targets.
- Strong cross-functional leader with Product, Sales, and Design.
GENESISX
GENESISX creates innovative digital products that start with the consumer. Building on many years of Innovation, Integrity, and Service, GENESISX creates digital platforms that engage consumers, and connect them with the brands and retailers they love.
United States