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Job Analysis:
The Lead Data Analyst, Marketing role at Launch Potato is fundamentally about transforming raw data into clear, actionable insights that directly fuel revenue and margin growth across the company's digital media properties. This position is not just about reporting numbers but shaping strategic decisions by ensuring data integrity, aligning metrics across multiple teams, and delivering recommendations with tangible financial impact. The requirement for advanced SQL and Looker proficiency reflects the need to manage complex data landscapes and build scalable self-service dashboards, empowering stakeholders beyond the analyst. Strong business acumen and cross-functional communication underscore that this analyst must bridge the gap between technical data and business outcomes, collaborating with product, media, and finance teams to align operational data with financial realities. Challenges likely include handling inconsistent data sets, managing ambiguity in cross-departmental reporting standards, and driving adoption of robust analytics frameworks. Success will manifest in streamlined, trustworthy dashboards, unified data definitions, and a reputation as a proactive, insightful partner who elevates strategic marketing efforts through data-driven storytelling.
Company Analysis:
Launch Potato operates as a dynamic digital media company positioned as a key discovery and conversion engine at every stage of the consumer journey. The company’s identity as a high-growth, entrepreneurial environment with a diverse, international team signals a culture that values agility, innovation, and collaboration. This setting suggests that the Lead Data Analyst will thrive by being both technically sharp and culturally aligned — comfortable navigating a fast-paced, performance-driven workplace where proactivity and cross-team partnerships are essential. The company’s emphasis on data integrity and business impact indicates a results-focused mindset, rather than traditional hierarchical structures. The role sits at a critical nexus between product innovation, marketing effectiveness, and financial oversight, providing visibility with leadership and the opportunity to influence company-wide strategic initiatives. This hire will likely be a strategic growth enabler, tasked with scaling operations through improved analytics processes while embedding data-driven thinking throughout the organization.