Okay, I've searched for Lead Data Analyst roles in Denver, CO within marketing and digital media, full-time positions, requiring 5+ years of experience and skills in SQL and Looker. I have found 75 relevant positions for you.

Sure. Here's the analysis:

Job Analysis:

The Lead Data Analyst, Marketing role at Launch Potato is fundamentally about transforming complex data into actionable business intelligence that directly drives revenue and margin growth across the company's digital media portfolio. This position demands a candidate experienced in business intelligence, analytics, or marketing data science within digital media or performance marketing, reflecting the industry's fast-paced, constantly evolving nature. The role requires advanced proficiency in SQL and Looker, signaling a need for strong technical skills in data querying and dashboard development. Beyond technical acumen, the candidate must exhibit business savvy—understanding how data insights translate into strategic decisions that impact financial outcomes. Cross-functional collaboration with product, finance, and media teams is a key part of the daily workflow, suggesting the candidate must be an excellent communicator capable of distilling complex analytics for varied audiences. Early success metrics emphasize data integrity (identifying discrepancies), alignment between financial and operational data, and enabling scalable self-service analytics, pointing to challenges related to unifying data definitions and improving reporting efficiencies. The role requires ownership and initiative to proactively solve data inconsistencies and enable strategic decisions, often under ambiguous conditions where judgment and autonomy are crucial. Success in the first 6 to 12 months entails delivering high-quality, standardized dashboards, resolving data discrepancies, fostering cross-team alignment, and executing impactful ad hoc analyses, reflecting an orientation toward both immediate problem-solving and long-term strategic enablement.

Company Analysis:

Launch Potato operates at the intersection of digital media and performance marketing, positioning itself as The Discovery and Conversion Company—a connector of advertisers to consumers throughout the entire buyer journey. This places the company as a growth-focused, innovation-driven player in a competitive and rapidly changing market. Its diverse and international team culture, based in Delray Beach but spanning many countries, suggests a dynamic and entrepreneurial work environment that values inclusivity and collaboration. For a Lead Data Analyst, this means working in a company culture that likely prioritizes agility, cross-cultural communication, and high performance without rigid hierarchies. The role’s placement within Launch Potato’s ecosystem implies a highly visible function that partners with finance, product, and media teams, offering substantial exposure to leadership and impact on core revenue-driving activities. Compensation and performance frameworks reflect a meritocratic, performance-driven ethos, indicating that success is tied closely to measurable contributions and business outcomes rather than tenure. For someone considering this role, the company offers the opportunity to influence strategic decision-making in a scaling digital media firm, where data integrity and insight-driven growth are critical to maintaining and extending competitive advantage.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Tell me about a time when you identified and resolved data discrepancies that were affecting business decisions. What approach did you take?
• Behavioral: Describe an experience where you had to communicate complex data findings to a non-technical stakeholder. How did you ensure clarity and impact?
• Behavioral: Share an example of how you partnered cross-functionally with finance or product teams to align data and reporting standards.
• Behavioral: How have you demonstrated ownership and proactivity in managing and improving data processes in a previous role?
• Technical: How do you approach standardizing and documenting dashboards to ensure consistency and usability across stakeholders?
• Technical: Walk me through your process for performing an ad hoc strategic analysis that leads to actionable financial recommendations.
• Technical: Describe your experience working with Looker and SQL in a marketing or digital media context. What are key best practices you follow?
• Technical: How do you ensure data integrity and challenge assumptions when analyzing large datasets with multiple sources?
• Situational: Imagine you discover significant discrepancies between financial and operational data that have persisted unnoticed. How would you handle this situation?
• Situational: You are asked to enable self-service analytics by improving existing dashboard structures but face resistance from some stakeholders. What steps do you take?
• Situational: A new marketing campaign’s initial data metrics appear inconsistent with expectations. How would you investigate and provide clarity?
• Company Fit: What about Launch Potato’s mission as The Discovery and Conversion Company resonates with you personally and professionally?
• Company Fit: How do you see your skills contributing to Launch Potato’s goal of driving growth across digital properties?
• Company Fit: Launch Potato values a diverse and entrepreneurial culture. How have you thrived in diverse, fast-paced environments in the past?
• Questions for Interviewer: How does the data analytics team at Launch Potato currently collaborate with marketing and finance teams to drive strategic initiatives?
• Questions for Interviewer: What are the biggest challenges the company faces in creating unified, reliable reporting across its brands, and how can this role contribute?
• Questions for Interviewer: How is success measured for this role over the first year, and what types of projects would be prioritized?