Okay, I've searched for Lead Data Analyst roles in marketing in Hartford, CT, full-time positions, requiring 5+ years of experience, and skills in SQL and Looker. I have found 87 positions for you.

Sure. Here's the analysis:

Job Analysis:

The Lead Data Analyst, Marketing role at Launch Potato is fundamentally designed to transform complex digital marketing data into strategic business intelligence that drives revenue and margin growth. This position is not merely about generating reports but about ensuring data integrity, scrutinizing assumptions, and interpreting insights within a fast-paced, cross-functional environment that includes product teams, finance, and media buyers. Key responsibilities emphasize delivering clean, documented, and standardized dashboards using Looker, resolving discrepancies in reporting to align operational data with financial metrics, and proactively producing strategic analyses that influence decision-making. The role demands a high degree of analytical rigor and ownership, as well as exceptional communication skills to translate technical details into clear, actionable recommendations for diverse stakeholders. Advanced SQL and Looker proficiency signal the technical sophistication expected, while at least five years of experience in analytics within digital media underscore the requisite domain expertise. Success in this role means establishing reliable, scalable reporting structures that empower self-service analytics and enable the company to measure and optimize campaign performance efficiently. Candidates will need to navigate ambiguity, collaborate deeply across teams, and proactively address data quality issues, all while demonstrating a strong business acumen to connect data trends to financial outcomes. The ability to deliver under tight timelines and continuously improve analytics frameworks will define performance in the first six months and beyond.

Company Analysis:

Launch Potato operates at the intersection of digital media and performance marketing with a core mission to facilitate consumer discovery and conversion through a portfolio of brands and technologies. Positioned as a leading connector between advertisers and customers throughout the consumer journey, it appears to be a dynamic and entrepreneurial company that values diversity and inclusion while fostering an energetic, international culture. This environment likely prizes innovation, agility, and collaboration, demanding that employees be adaptable self-starters who thrive in fast-moving settings. The company's emphasis on profit-sharing and performance-driven compensation signals a culture focused on results and accountability rather than tenure or tradition. For someone in the Lead Data Analyst role, this means there is both an opportunity and expectation to contribute meaningfully to business growth through data-driven insights. The role’s cross-functional nature aligns with Launch Potato’s collaborative ethos, suggesting visibility to leadership and influence in shaping key metrics around advertising efficiency and consumer behavior. Given the company’s growth orientation and multi-brand portfolio, this position serves as a strategic hire to stabilize and scale analytic capabilities that underpin product and financial alignment. Candidates should be prepared to work in a culture that values ownership, continuous improvement, and clear communication across international and multidisciplinary teams.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Tell me about a time when you identified and resolved significant discrepancies in data reporting. How did you communicate these issues and implement a solution?
• Behavioral: Describe an experience where you had to simplify complex data insights for a non-technical audience. What approach did you take, and what was the outcome?
• Behavioral: Explain a situation where you had to coordinate across multiple departments to achieve a data-driven goal. What challenges did you face, and how did you overcome them?
• Behavioral: Can you share an example of when you had to take ownership of a data project under tight deadlines? How did you ensure quality and timeliness?
• Technical: Walk me through your process for cleaning and standardizing marketing data for dashboard use, particularly in Looker and SQL.
• Technical: How do you ensure alignment between operational data and financial metrics when partnering with FP&A teams?
• Technical: What methods do you use to validate the integrity of your data before delivering strategic recommendations?
• Technical: Describe your experience with building scalable self-service analytics dashboards. What are key considerations?
• Situational: Imagine you discover conflicting definitions of key marketing metrics across different teams. How would you approach resolving this?
• Situational: If you were asked to deliver an ad hoc analysis linking marketing campaign performance to revenue impact, what steps would you take to ensure recommendations are actionable?
• Situational: How would you handle a scenario where stakeholders disagree on the interpretation of data insights that affect campaign budgets?
• Company Fit: Why does Launch Potato’s mission to connect advertisers with consumers at all stages of the buyer journey resonate with you?
• Company Fit: How do you see your experience and working style aligning with Launch Potato’s performance-driven and entrepreneurial culture?
• Company Fit: Given Launch Potato’s emphasis on diversity and inclusion across global teams, how would you contribute to fostering this culture in your role?
• Candidate Questions: Can you describe the key metrics or KPIs that this role will influence most directly?
• Candidate Questions: How does the analytics team currently collaborate with product and finance? What tools and processes are in place to facilitate this?
• Candidate Questions: What are the biggest data challenges Launch Potato faces today, and how would this role help address them?