Okay, I've searched for Lead Data Analyst roles in marketing in Kansas City, MO, requiring 5+ years of experience in digital media analytics, advanced SQL skills, and full-time positions. I have found 67 positions for you.

Sure. Here's the analysis:

Job Analysis:

The Lead Data Analyst, Marketing role at Launch Potato is fundamentally about transforming complex digital marketing data into clear, actionable business insights that drive revenue and margin growth. The position demands deep expertise in business intelligence, particularly within digital media or performance marketing, highlighting the necessity for the candidate to understand marketing metrics alongside strong technical proficiency in SQL and Looker. This combination enables the analyst to clean, standardize, and maintain dashboards that foster data integrity and consistent reporting across teams—a critical step to align financial outcomes with operational realities. The candidate will face challenges such as resolving discrepancies in data, ensuring cross-functional alignment, and translating nuanced data sets into compelling narratives for various stakeholders. Success in this role hinges on not only the ability to manage and improve data infrastructures but also on collaborating effectively with finance, product, and media teams to embed insights that influence strategic decisions. Ownership and proactive communication are vital, as the candidate is expected to identify blockers early and drive improvements for scalable self-service analytics, indicating a balance of autonomy and partnership. Within the first 6 to 12 months, the analyst must demonstrate impact through meaningful dashboard enhancements, data alignment, and monthly strategic analysis that ties directly to financial or operational outcomes.

Company Analysis:

Launch Potato operates at the intersection of digital media and performance marketing as a dynamic and high-growth discovery and conversion company. Rather than being a static player, it positions itself as an entrepreneurial, diverse, and innovative team connecting advertisers with consumers throughout the buying journey. This environment suggests a culture that values agility, creativity, and cross-functional collaboration, offering a stimulating setting for someone in a marketing analytics role. The company’s emphasis on data-driven decision-making aligns well with the expectations placed on the Lead Data Analyst, implying that the role enjoys significant visibility and impact across business units, including partnerships with finance and product teams. Launch Potato’s global, diverse workforce and strong inclusion commitment further indicate a workplace that prizes varied perspectives and dynamic thinking, which will require the candidate to be adaptable and culturally sensitive. Strategically, this role supports the company’s goal of scaling and refining its portfolio of brands and technologies through rigorous data analysis, making it a pivotal hire to stabilize and elevate reporting infrastructure and ensure marketing efforts translate meaningfully into revenue gains. The compensation structure, focused on performance rather than fixed increments, highlights an outcome-oriented culture where demonstrating measurable value is key to growth.

Absolutely. Here are some mock interview questions that could come up:

• Tell me about a time when you identified and resolved a significant discrepancy or inconsistency in marketing data reporting. How did you approach it and what was the outcome?
• Describe a situation where you had to communicate complex analytical findings to a non-technical stakeholder. How did you ensure the message was clear and actionable?
• Can you share an experience where you improved or standardized a business intelligence dashboard? What challenges did you face and how did you overcome them?
• How do you prioritize ad hoc analysis requests when multiple teams depend on your insights?
• Explain your approach to cleaning and standardizing data in Looker or a similar BI tool. What steps do you take to ensure data integrity?
• How would you ensure alignment between financial planning data and operational marketing metrics when working with FP&A teams?
• What SQL techniques or best practices do you rely on to handle complex datasets in performance marketing analytics?
• Imagine you discover inconsistent definitions of key marketing metrics across teams that lead to confusion in reporting. How would you address this?
• How do you balance delivering fast insights with the need for analytical rigor and accuracy in a high-growth, fast-paced environment?
• What attracts you to Launch Potato’s mission as 'The Discovery and Conversion Company,' and how do you see your role contributing to that vision?
• In what ways does Launch Potato’s diverse and entrepreneurial culture appeal to you, and how would you thrive in such an environment?
• Given that compensation growth is performance-driven without automatic cost-of-living increases, how do you stay motivated and continuously improve your impact?
• What questions do you have about the cross-functional collaboration dynamics between marketing, product, and finance teams at Launch Potato?
• Can you describe the biggest challenge you foresee in leading analytics for a portfolio of digital marketing brands and technologies, and how you would tackle it?
• How does your previous experience prepare you to lead and scale self-service analytics tools and dashboards within a growing digital media company?