Lead Video Ad Copywriter
$110k/y-$135k/y
Launch Potato3 days ago
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RemoteFull-timeMid
Summary
Launch Potato is seeking a Lead Video Ad Copywriter to join their remote-first team. The role involves elevating the copywriting function to drive stronger performance across paid media while enhancing brand voice and creative systems.
About the Role
As the Lead Video Ad Copywriter, you will own the brand writing strategy across all paid media channels, ensuring consistent voice and messaging. You will develop positioning playbooks, oversee copy performance, analyze campaign data, and write high-impact copy for key campaigns. Additionally, you will manage freelance writers, build creative systems, and ensure compliance with messaging standards.
About You
Required:
- 4–6 years of performance marketing copywriting experience with a strong portfolio of high-performing ads.
- 2+ years in a creative leadership or editorial role managing writers.
- Deep understanding of direct response principles and consumer psychology.
- Strong analytical mindset with the ability to interpret campaign data.
- High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube.
Preferred:
- Experience in developing and scaling positioning playbooks.
- Ability to identify new copy angles based on market trends and consumer insights.
Benefits
- Competitive base salary with profit-sharing bonus.
- Comprehensive benefits package including health coverage.
- Opportunities for career advancement in a performance-driven environment.
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Charleston County, SC