Manager, Go-to-Market, B2C/B2B
$110k/y-$135k/y
Brother USA2 days ago
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HybridFull-timeSenior
Summary
Brother USA is seeking a Manager, Go-to-Market, B2C/B2B to join their team in Bridgewater, NJ. The role involves leading initiatives that optimize profitability and performance across the dealer sales channel.
About the Role
As the Manager, Go-to-Market, B2C/B2B, you will develop and implement pricing and promotional strategies, oversee channel management, monitor performance analytics, and collaborate cross-functionally to ensure effective Go-to-Market execution. You will analyze data to provide actionable insights and lead planning sessions for product launches.
About You
Required:
- Bachelor's Degree in Marketing, Communications, Business, or related field.
- Minimum 8 years of relevant experience in Product Marketing management, brand management, or category leadership.
- Proven experience driving performance across multi-channel environments (retail, dealer, e-commerce).
- Strong Marketing Communications/Branding experience.
Preferred:
- Master's Degree or MBA.
- Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.).
- Knowledge of Tableau.
Benefits
- Comprehensive benefits package including health, vision, and dental insurance effective from day one.
- 401(k) retirement savings plan with employer match up to 100% of the first 4% of employee contributions.
- Educational assistance program that reimburses up to 100% of tuition and related expenses.
Brother USA
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Bridgewater, NJ