Market Activation Manager
$80k/y-$90k/y
Strategic Groupa day ago
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OnsiteFull-timeMid
Summary
Strategic Group is seeking a Market Activation Manager to join their team in Boston, MA. The role involves driving market growth for Gallo's new innovation wine brand by managing key accounts and executing activation strategies.
About the Role
As a Market Activation Manager, you will be responsible for building brand visibility, strengthening distributor alignment, and developing key account relationships. Your core responsibilities include executing brand activations, managing territory reporting, and ensuring compliance with beverage alcohol laws while serving as the local brand expert in the Boston market.
About You
Required:
- Bachelor’s Degree plus 3 years of relevant marketing, sales, or distributor sales experience, or High School Diploma plus 7 years of relevant experience.
- Strong understanding of the local market and trade dynamics within the beverage alcohol industry.
- Experience managing distributor relationships.
- Strong time management skills and ability to manage a budget effectively.
- Self-motivated with the ability to work efficiently remotely.
- Proficiency in the entire Microsoft Office Suite.
- Must be 21 years of age or older and able to obtain any required local or state liquor license.
Preferred:
- One or more recognized wine/spirits certifications (e.g., WSET Level 1 & 2, Sommelier, or equivalent).
- Analytical and strategic planning capabilities.
- Strong written and verbal communication skills.
- Existing distributor, on premise, or retail account relationships.
- Experience representing premium wine or spirits brands.
Benefits
- Competitive salary range of $80k–$90k.
- Flexible schedule including some nights and weekends as needed.
Strategic Group
Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.
Boston, MA