Okay, I've searched for Market Research Business Analyst roles in Atlanta, GA, full-time positions requiring 3-5 years of experience, with expertise in Excel and PowerPoint visualization. I have found 57 positions for you.

Sure. Here's the analysis:

Job Analysis:

The Market Research Business Analyst at The Dairy Alliance is fundamentally hired to translate complex consumer and market data into actionable insights that drive growth in dairy product volume across the Southeastern U.S. This role demands a balance of technical expertise and strategic thinking: advanced skills in Excel to ensure data integrity and seamless updates, proficiency in PowerPoint to communicate insights visually, and strong analytical abilities to dive deeply into syndicated data sources like Circana POS and panel data. The candidate must not only identify market trends and consumer behaviors but also help internal stakeholders understand the underlying causes—the 'why behind the what'—to inform product innovation, marketing, and strategic growth initiatives. Given the Alliance’s diverse set of partners and internal teams, this analyst will need to collaborate cross-functionally, translating data into compelling cases that motivate action while managing multiple deadlines and priorities in a fast-paced, mission-driven environment. Success here means delivering timely, accurate, and insightful reports that influence leadership decisions, supporting board meetings, and actively embodying the organization's culture. The role also implies a need for curiosity and a proactive mindset to continually uncover new insights amidst evolving market dynamics, which is critical in protecting and promoting the interests of dairy farm families regionally.

Company Analysis:

The Dairy Alliance operates as a mission-driven non-profit representing dairy farm families in the Southeastern U.S., working across eight states to promote dairy consumption and industry knowledge. It occupies a unique space as a stable but strategically innovative player focusing on advocacy, education, and market growth within a traditionally rooted agricultural sector. The company culture likely emphasizes collaboration, community engagement, and a strong value alignment with rural and regional stakeholders. Given its multi-stakeholder partnerships—from schools and health professionals to retailers and media—the environment is likely fast-paced but grounded in mission-oriented teamwork and cross-functional cooperation. For the Business Analyst role, this means navigating both data-driven decision-making and stakeholder diplomacy, requiring someone who combines rigor with empathy and effective communication. Organizationally, this role sits within the Consumer & Market Intelligence team, supporting senior leadership such as the Director of Strategic Growth and the VP of Strategic Marketing, positioning the analyst with moderate to high visibility into strategic priorities and executive decision-making. Strategically, the hire supports growth-focused objectives by providing insights that underpin innovation and marketing, crucial for scaling dairy consumption efforts. For long-term success, the candidate must embrace the organization's commitment to cultural values, adaptability, and continuous learning within a sector that balances tradition with evolving consumer trends.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Tell me about a time when you had to analyze complex datasets from multiple sources to uncover insights that influenced a business decision. How did you approach it?
• Behavioral: Describe a situation where you had to manage competing deadlines while ensuring data accuracy and timely reporting. How did you prioritize and communicate with stakeholders?
• Behavioral: Give an example of when you collaborated across departments to solve a challenging problem. What was your role and how did you ensure alignment?
• Behavioral: Share an experience where you took initiative on a project without much guidance. What motivated you and what was the outcome?
• Technical: How would you approach synthesizing syndicated market data like Circana POS with demographic information to identify growth opportunities?
• Technical: Walk me through your process for creating linked Excel files with protected cells that maintain data integrity yet enable streamlined updates.
• Technical: Can you explain how you would translate complex data findings into a compelling presentation for senior leadership who may not be data experts?
• Technical: What methodologies or tools have you found most effective for deep data exploration when working with large-scale consumer datasets such as Census or panel data?
• Situational: Imagine you discover a discrepancy in the syndicated data that contradicts other internal reports just before a board meeting. How would you handle the situation?
• Situational: If asked to quickly develop a case study on current food trends impacting dairy consumption for an industry presentation, how would you gather and verify the information?
• Situational: How would you manage a scenario where your cross-functional recommendations based on data insights face resistance from marketing or business development teams?
• Company Fit: Why are you interested in working at The Dairy Alliance and specifically in a role that supports dairy farm families in the Southeast?
• Company Fit: How do you see your skills and professional values aligning with a mission-driven, regional non-profit organization like The Dairy Alliance?
• Company Fit: What motivates you to work in an environment where collaboration with diverse stakeholders—from health professionals to state leaders—is critical?
• Questions for Interviewer: How does The Dairy Alliance measure the success and impact of the Market Research Business Analyst role within its strategic growth initiatives?
• Questions for Interviewer: Can you describe the typical cross-functional teams or stakeholders the analyst works with most closely?
• Questions for Interviewer: What opportunities for professional development or growth does The Dairy Alliance offer to someone in this position?