Okay, I've searched for Marketing Manager roles in the Greater Sioux Falls Area within the agriculture and heavy equipment industry, for full-time positions requiring at least 4 years of digital marketing experience and a Bachelor's degree. I have found 73 positions for you.

Sure. Here's the analysis:

Job Analysis:

The Precision Segment Marketing Communication Manager role at CNH Industrial is fundamentally about strategically positioning and communicating the value of New Holland's Precision Technology products to both dealers and end customers. This role is more than just a typical marketing position; it requires deep subject matter expertise in precision ag tech combined with strong cross-functional collaboration, especially with product marketing, sales, and technical teams. The candidate will be the linchpin ensuring that messaging aligns with broader business objectives, brand identity, and market expectations, all while driving lead generation and brand awareness. Success in this role means not only crafting compelling marketing content and campaigns but also managing the entire lifecycle from messaging conception to asset deployment, including overseeing digital and offline collateral. Given the hybrid work environment and requirement for up to 25% travel, the role demands autonomy, adaptability, and proactive communication skills. The ideal candidate will face challenges such as integrating complex technical product features into clear and persuasive marketing narratives, coordinating with diverse internal stakeholders, and balancing brand-building with performance-driven campaigns. Strong project management and budget administration skills are critical to deliver on timelines and cost constraints. Ultimately, success looks like measurable growth in quality sales leads, strengthened market positioning of New Holland’s precision solutions, and enhanced engagement at customer touchpoints such as tradeshows and digital channels.

Company Analysis:

CNH Industrial, through its brand Raven and associated precision ag technology integrations with sister brands like New Holland Agriculture and Case IH, occupies a leadership position in the agricultural and construction equipment markets, focusing heavily on innovation and sustainability. This context offers the marketing manager a unique platform to work at the intersection of cutting-edge technology and traditional heavy machinery industries. The company culture appears mission-driven, emphasizing 'Breaking New Ground' through innovation and sustainability, suggesting a forward-thinking and collaborative workplace valuing diversity and inclusion. As a global organization but with specific US-based hybrid work expectations, CNH balances stability and scale with the agility required to stay competitive in a technology-driven industry. The marketing role fits within the commercial marketing function but requires extensive collaboration across product, sales, and technical groups, indicating a role that is both individual contributor and strategic partner. Given CNH’s focus on digital transformation and integrated solutions (via Raven technology), this role is strategically positioned to drive digital and brand initiatives that underpin growth in the precision ag segment — a critical growth area for CNH’s future. Candidates should anticipate working in a dynamic environment where the goal is to fuse technology with agricultural tradition, supporting company-wide objectives around innovation-led growth and market leadership.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Tell me about a time when you had to translate a complex technical product into marketing content that resonated with both technical and non-technical audiences.
• Behavioral: Describe an experience where you coordinated a campaign involving multiple internal teams such as sales, product marketing, and external agencies. How did you manage conflicting priorities?
• Behavioral: Share a situation where you managed a marketing budget. How did you balance cost constraints without compromising campaign effectiveness?
• Behavioral: Can you talk about when you influenced a cross-functional team to align with a new brand positioning strategy? What challenges did you face and how did you overcome them?
• Technical: How would you approach developing a go-to-market strategy for a new precision technology product launch targeting both dealers and end-users?
• Technical: What tools and metrics do you use to measure the effectiveness of digital marketing campaigns in B2B and B2C environments?
• Technical: Explain how you would ensure consistency and quality throughout the content creation process from ideation to production and digital asset management.
• Technical: Discuss your experience with web and digital technologies in marketing, particularly relating to managing and updating brand websites and digital content.
• Situational: Imagine you receive conflicting feedback from the sales team and product engineers about the messaging for a precision ag tech campaign. How do you resolve this to produce aligned, effective communication?
• Situational: You notice lead generation metrics declining several months into a campaign. What steps would you take to diagnose and address this issue?
• Situational: A major trade show opportunity arises with limited preparation time. How would you prioritize marketing communications materials and activities to maximize impact?
• Company Fit: Why are you interested in working specifically with CNH Industrial and the New Holland Precision Technology group?
• Company Fit: How do your personal values align with CNH Industrial’s mission of Breaking New Ground through Innovation, Sustainability, and Productivity?
• Company Fit: What excites you most about working at the nexus of agricultural equipment and precision technology?
• Questions for Interviewer: How does the Precision Segment Marketing Communication Manager currently collaborate with Raven and other CNH technology teams to stay aligned on innovation?
• Questions for Interviewer: What are the biggest challenges currently facing the Precision Technology marketing group, and how could this role make the greatest impact?
• Questions for Interviewer: Could you describe the typical career progression for marketing managers within CNH Industrial, especially those focused on precision agriculture?