Okay, I've searched for Marketing Data Engineer roles in Dallas, TX within the Financial Services industry, requiring 5+ years of experience, for full-time positions offering 401(k) benefits. I have found 27 positions for you.

Sure. Here's the analysis:

Job Analysis:

The Marketing Data Engineer role at First Horizon Bank is fundamentally about leveraging data engineering expertise to enhance and operationalize marketing and sales efforts within retail and small business banking domains. This person is hired to bridge technical data platforms and marketing strategy by building robust data pipelines, enabling precise audience segmentation, and ensuring data integrity across complex banking customer systems and marketing tech stacks. Core responsibilities include collaborating with cross-functional teams like analytics and brand strategy to translate business needs into scalable, reusable data workflows using tools such as Alteryx, SQL databases, Salesforce CRM, and advanced platforms like Databricks. Success in this role depends on not just technical proficiency but also strong communication skills to simplify complex data insights for diverse stakeholders. The candidate must adeptly handle regulatory compliance in the heavily governed banking sector while working in a fast-evolving environment where data quality and customer personalization are strategic differentiators. Anticipated challenges include merging disparate data sources (1st, 2nd, 3rd party), managing inconsistent data flows, and adapting processes to rapidly shifting marketing goals and platforms. Early wins would look like establishing reliable, efficient data processes that markedly improve campaign targeting and broker/banker enablement, along with becoming the go-to expert for marketing data solutions in the retail and small business banking space.

Company Analysis:

First Horizon Bank occupies a significant position as a leading regional financial services provider across the southern U.S., recognized for both its strong reputation and commitment to client and community growth. This established, well-respected institution is balancing traditional banking strengths with a drive toward digital transformation, especially in how it engages customers via data-enabled marketing and sales strategies. The company culture, judging by its accolades and benefits, suggests a place that values innovation, employee development, and diversity, yet also demands rigor and compliance typical of the banking sector. For a Marketing Data Engineer, this environment requires a blend of agility and discipline—thriving amid evolving technologies and the structured nature of financial regulations. The role, located in Dallas but connected to multiple sites, is positioned within the marketing organization reporting to a VP, indicating good visibility and influence. As a strategic hire, this person must empower marketing and sales teams with actionable data-driven insights that accelerate customer engagement and business growth, directly aligning with company goals to unlock full potential for clients and associates through capital and counsel. In sum, this role offers the chance to contribute at the intersection of modern data engineering and financial services marketing within a storied institution focused on thoughtful innovation.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Tell me about a time when you had to manage complex data integration from multiple sources under tight deadlines. How did you ensure data accuracy and stakeholder satisfaction?
• Behavioral: Describe an experience where you had to communicate complex technical data insights to non-technical marketing or sales stakeholders. How did you approach it?
• Behavioral: Give an example of how you managed shifting priorities or ambiguity in a data project. What strategies did you use to stay productive and keep stakeholders aligned?
• Behavioral: Share a situation where you collaborated with cross-functional teams to launch a data-driven marketing campaign. What role did you play and what challenges arose?
• Technical: How would you design and optimize an ETL process using Alteryx to blend customer data from banking core systems, CRM, and third-party platforms for segmentation?
• Technical: Explain your experience with managing data pipelines in SQL Server, Oracle, or IBM DB2, and how you ensure data quality and integrity across those platforms.
• Technical: What approaches have you used to build scalable audiences and segments for multi-channel marketing campaigns in Salesforce Marketing Cloud or similar marketing automation tools?
• Technical: How do you ensure that your data engineering solutions comply with banking industry regulations related to privacy and consent, and what tools or practices support this?
• Situational: Imagine you find a critical data quality issue in a retail banking customer dataset that is about to go live for campaign activation. What steps do you take to resolve the issue while minimizing impact?
• Situational: If a marketing stakeholder requests a complicated segmentation that relies on poorly integrated legacy systems, how would you balance feasibility, timeline, and quality?
• Situational: How would you handle conflicting priorities between the marketing analytics team and sales enablement regarding data requirements and delivery schedules?
• Company Fit/Motivation: Why are you interested in contributing to First Horizon Bank’s marketing data initiatives, specifically within the retail and small business banking sectors?
• Company Fit/Motivation: How do you see your data engineering expertise aligning with First Horizon Bank’s mission to unlock clients' and associates' full potential?
• Company Fit/Motivation: What interests you about working in a regulated financial institution and how do you stay current with the evolving compliance landscape impacting data usage?
• Candidate Questions: Can you describe how the Marketing Data Enablement team collaborates with other parts of First Horizon, like analytics and sales, on a daily basis?
• Candidate Questions: What are the biggest challenges First Horizon’s marketing data platforms face today, and how is this role expected to help address them?
• Candidate Questions: How does First Horizon support continuous learning and innovation for data-focused roles in a traditionally regulated environment?