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Job Analysis:
The role of a Marketing Data Scientist at Gametime is fundamentally about bridging the gap between complex data science and actionable marketing strategies. This position is pivotal in understanding how various marketing efforts impact customer engagement and retention in a fast-paced environment. By developing frameworks for marketing attribution and performance tracking, the candidate will help the company optimize its marketing channels and improve campaign effectiveness. These responsibilities underscore the importance of a deep understanding of marketing analytics and data-driven decision-making. Success in this role will likely look like not only insightful data reports but also the implementation of data-driven marketing strategies that resonate with Gametime's mission of uniting people through live experiences. This role will anticipate challenges such as quick shifts in marketing trends, ensuring accurate data management, and coordinating with cross-functional teams to align analytics with overarching business goals. A proactive approach to problem-solving will be essential in making sound recommendations for performance optimization, particularly in a dynamically changing market.
Company Analysis:
Gametime operates in the competitive live event ticketing industry, distinguished by its commitment to providing spontaneous and hassle-free access to events across the U.S. and Canada. This positioning as a technology-driven company that prioritizes user experience places an emphasis on agility and innovation, which will likely reflect in the workplace culture. The company’s values suggest a strong focus on collaboration and inclusivity, making it essential for candidates to thrive in team-oriented environments and possess excellent communication skills. This role sits within the Growth Engine team, which may provide the candidate high visibility and influence over the company's marketing strategies and customer engagement. With the strategic goal of enhancing marketing effectiveness through robust analytics, this position is aimed at driving growth and customer acquisition in line with Gametime’s mission. Therefore, candidates must align their personal objectives with the company's vision of facilitating meaningful live experiences, ultimately translating data insights into tangible results for the organization.