Marketing Lead – WorkInCrypto.Global – Jobs in New York, United States | OpenJobs AI

Job Details

Overview Company

Marketing Lead

$200k/y-$300k/y

WorkInCrypto.Global

2 days ago

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OnsiteFull-timeSenior

Summary

WorkInCrypto.Global is seeking a Marketing Lead (Director / CMO) to join their team in New York, United States. The role involves owning and scaling the entire marketing function for a fast-growing Crypto firm.

About the Role

As a Marketing Lead, you will be responsible for end-to-end brand, growth, and performance marketing. Your tasks will include building and scaling campaigns targeting young retail consumers, driving user acquisition and retention, developing a consistent brand identity, and leading a high-performing marketing team. You will work closely with founders and product teams to shape market positioning as the company grows.

About You

Required:

5–10+ years in Marketing, with strong FinTech or Crypto experience.
Experience working for a reputable FinTech or Crypto firm.
Proven success in scaling a startup from early stage to meaningful user/customer growth.
Strong grasp of performance channels, social, community, and product marketing.

Preferred:

Experience marketing to Gen Z / young retail audiences.
Exceptional eye for design and brand aesthetics, with hands-on experience using design tools.
Growth mindset: data-driven, fast-moving, experiments-first approach.
Ability to operate both strategically and tactically.

Benefits

Opportunity to shape the entire marketing engine of a fast-growing Crypto startup.
Influence product direction and step into a Director/CMO-level path as the company scales.

WorkInCrypto.Global

We conduct first-class business in a first-class way. Since 2019, we have been matching top-tier talent with industry-leading companies in crypto. With a proven track record of 500 + successful placements and a 100% retention rate, we deliver exceptional results. Not just tier-1 crypto firms like OKX — but also government entities (including the Qatari Government) and world-class sports clubs like PSG trust us to hire mission-critical leadership roles. If you need a proven, credible, and battle-tested crypto recruiter who consistently delivers the top 1% of talent, let’s talk. Director of Talent at OKX Group said "We've partnered with WorkInCrypto on several key searches across EMEA and have been consistently impressed with their results. Sam and his team bring strong market insight, a thoughtful approach to candidate engagement, and a clear understanding of our hiring needs."

New York, United States