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Job Analysis:
The Marketing Science Manager at Meta is fundamentally hired to lead a team that transforms complex advertising data into actionable business insights, demonstrating the true value of Meta’s advertising platforms for a major eCommerce client. This role sits at the nexus of data science, marketing strategy, and client relationship management, requiring a leader who can shape and execute a comprehensive measurement strategy while motivating a high-performing team. Crucially, the manager will translate technical analytical work into clear, evidence-based guidance that influences advertiser decisions and broader industry practices. The need to operate cross-functionally—with sales, product, creative, and engineering teams—speaks to the collaborative environment and the challenge of aligning diverse stakeholders around common goals. Success in this role means delivering measurable impact on advertising effectiveness, driving innovation in measurement capabilities, and maintaining strong client trust through thoughtful leadership. The qualifications emphasize a deep understanding of digital marketing, research design, statistical rigor, and the ability to communicate complex ideas to non-technical audiences, all essential to navigate the evolving advertising ecosystem. Autonomy is high, as this manager will balance strategic vision with occasional technical deep-dives, steering the team through ambiguity to focus on high-impact projects. The role expects someone who can operationalize data-driven insights into tangible business outcomes, sustaining Meta’s position at the forefront of marketing science.
Company Analysis:
Meta is a tech powerhouse intent on redefining human connection through cutting-edge technology that spans social platforms, messaging apps, and immersive augmented and virtual reality experiences. Positioned as an innovation-driven giant, Meta emphasizes big-picture thinking and rapid adaptation, all while managing complex global products with billions of users. The company culture is likely fast-paced, mission-driven, and highly collaborative, valuing intellectual curiosity and diversity of thought. For a Marketing Science Manager, this environment means working amid transformative technologies and evolving advertising models where data and measurement are critical business levers. Meta’s inclusive values and emphasis on creating safe, respectful spaces suggest a supportive atmosphere, but one that also sets high standards for impact and accountability. This role will have significant visibility, partnering with leadership and cross-functional teams to influence not just clients’ marketing decisions but also internal product development and innovation strategies. Strategically, the hire supports Meta’s priority to solidify and grow advertiser confidence through measurable outcomes, making this role pivotal in scaling Meta’s advertising solutions for ecommerce—a sector critical to its revenue growth. The candidate should be prepared for a dynamic role that requires both visionary leadership and detail-oriented execution in a complex, high-stakes corporate environment.