Marketing Specialist - CRM Platform, Retention
Upbound GroupHighlight
Summary
About the Role
About You
- 3-5+ years hands-on lifecycle/CRM/email experience in a fast-paced environment.
- ESP/CRM proficiency (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Hubspot) and dynamic content/personalization (AMPscript/Liquid).
- SQL for marketing: audience creation, complex segmentation, and QA of lists/counts.
- Deliverability & compliance know-how (SPF/DKIM/DMARC; CAN-SPAM/GDPR/CCPA; TCPA/10DLC for SMS).
- Meticulous attention to detail and brand stewardship from build to deployment.
- Experience orchestrating omni-channel 1:1 programs and dynamic content across multi-brand portfolios.
- Working knowledge of AI-assisted workflows for content, QA, or decisioning.
- Basic front-end fluency beyond email (landing pages, tracking/UTMs) and light API/webhook literacy.
Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD) At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all. Our Brands: Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale. Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico. For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.