Media Buyer, Google
a day ago
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RemoteFull-timeMid
Summary
Launch Potato is seeking a Media Buyer, Google to join their team in Miami, FL. The role involves driving the growth and profitability of FinanceBuzz’s paid media portfolio by managing Google Ads campaigns across various financial services verticals.
About the Role
As a Media Buyer, Google, you will own the strategy, execution, and optimization of Google Ads campaigns, managing a large-scale budget of over $20M per year. Your responsibilities include monitoring campaign performance, writing ad copy, collaborating on creative development, and continuously optimizing campaigns to maximize ROAS and revenue.
About You
Required:
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
- Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
- Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
- Ability to write compelling ad copy and collaborate effectively on creative asset development.
- Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.
Preferred:
- Experience in a fast-paced digital media environment.
- Knowledge of financial services verticals and market trends.
Benefits
- Base salary set according to market rates with profit-sharing bonus.
- Competitive benefits package including health coverage.
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!
Miami, FL