Search for Principal Product Manager roles in Washington, DC within the MarTech industry, requiring over 10 years of experience, with a focus on product management in marketing automation, ideally with a salary range of $130,000 to $230,000.

Okay, I've searched for Principal Product Manager roles in Washington, DC within the MarTech industry, requiring over 10 years of experience in product management and marketing automation, with a salary range of $130,000 to$ 230,000. I have found 45 positions for you.

Principal Product Manager

Washington, DC

MarTech

10 years + Experience

$130000+

$230000-

Can you help me to analyze the job description and company culture?

Sure. Here's the analysis:

Job Analysis:

The Principal Product Manager, MarTech role at GEICO is primarily focused on leading product strategy and development for marketing technology solutions that enhance customer engagement and drive business outcomes. The candidate is expected to define a clear product vision that aligns with both customer needs and business objectives, ensuring cross-functional collaboration throughout the product lifecycle. Key responsibilities, including managing the product roadmap and driving enterprise-scale product development, suggest the candidate will navigate complex, often ambiguous environments, requiring strong problem-solving skills. The emphasis on predictive audience management and cross-channel marketing indicates a pressing need for understanding modern marketing automation and data-driven strategies. A successful candidate will not only demonstrate strong technical knowledge and product management experience but also possess the ability to communicate effectively with diverse teams, ensuring alignment between engineering, marketing, and design. Success in the role will likely be measured through KPIs reflecting improved customer engagement and campaign effectiveness within the first year.

Company Analysis:

GEICO stands as a leader in the insurance sector, particularly known for its vehicle insurance offerings. As a subsidiary of Berkshire Hathaway, it is positioned within a stable yet innovative market, fostering an environment where technology plays a critical role in enhancing customer experience. The company prioritizes building a diverse and inclusive workforce, reflecting its commitment to innovation and community engagement. The culture at GEICO appears to be a blend of innovation-driven and mission-oriented values, emphasizing the importance of integrity and shared success. This supportive atmosphere is crucial for a role as dynamic as the Principal Product Manager, where cross-functional collaboration and adaptability are essential. Given that this position will be pivotal in the organization's digital transformation journey, the role is strategically aligned with GEICO's goals to enhance its market position through cutting-edge marketing technology solutions, helping ensure the effectiveness and reach of its customer engagement initiatives.

Mock up some interview questions based on the job description.

Absolutely. Here are some mock interview questions that could come up:

Tell me about a time when you had to manage a product from concept to launch. What challenges did you face, and how did you overcome them?
Can you share an example of a situation where you had to balance competing priorities while managing a product roadmap?
Describe a scenario in which customer feedback significantly influenced a product you managed. How did you incorporate that feedback?
Explain how you approach cross-functional collaboration, especially when there are differing opinions among teams. Can you give a specific example?
How would you initiate the development of an AI-powered feature aimed at maximizing customer engagement within a marketing technology platform?
What metrics do you consider most critical when assessing the performance of a MarTech product, and why?
Can you walk us through your process for conducting market research and competitive analysis before enhancing a product?
Imagine you are tasked with improving a feature based on low adoption rates. What steps would you take to diagnose the issue?
Why are you interested in working at GEICO and specifically in this Principal Product Manager role within MarTech?
How do you see your past experiences aligning with GEICO's mission to protect customers and improve their experience through technology?
What excites you about the opportunity to lead product development in a rapidly transforming environment like GEICO's?
How do you stay up-to-date with industry standards and regulations, particularly those relating to customer data protection?

Job Details

Overview Company

Principal Product Manager

$131.2k/y-$229.6k/y

GEICO

11 days ago

Highlight

HybridFull-time10+ yearsSenior

Summary

GEICO is seeking a Principal Product Manager, MarTech to join their team in Washington, DC. The role involves leading key initiatives within MarTech Capabilities to enhance the customer experience in the insurance industry.

About the Role

As a Principal Product Manager, you will shape the future of Marketing Technology at GEICO by leading product strategy, developing and executing product roadmaps, and ensuring solutions meet customer needs while driving business outcomes. You will drive complex, enterprise-scale product development across areas such as Predictive & Dynamic Audience Management, Cross-Channel Expansion, and Journey Orchestration. Collaboration with cross-functional teams including Engineering, Design, and Marketing is essential to deliver high-impact products that drive business growth and customer satisfaction.

About You

Required:

Bachelor’s degree or relevant experience equivalent.
10+ years of experience in product management with a track record of delivering successful products in a fast-paced environment, preferably in MarTech, AdTech, CRM, or Customer Engagement Platforms.
Experience in building, using, or improving industry-leading Marketing Technology Platforms, Audience Management Platforms, and Customer Data Platforms (CDP).
Subject Matter Expertise in dynamic audience management, predictive segmentation, campaign management, messaging channels, and Journey Orchestration.
Excellent communication and presentation skills.
At least 5 years of experience writing requirements and working closely with engineering teams.
Experience with relevant data protection regulations and standards (CCPA, GDPR, etc.).

Preferred:

Understanding of Data Modeling, Identity Resolution, Attribute Management, APIs.
Knowledge of integrating audience data with downstream activation systems.
Demonstrated ability to take a product from concept to launch in an agile environment.
High sense of accountability and strong problem-solving skills.
Insurance industry experience.
Familiarity with data storage technologies like Graph, Cassandra, TiDB, ADLS, and Snowflake.

Benefits

401(k) with a 6% match vested from day one.
Tuition assistance.
Comprehensive Total Rewards program.
Performance and recognition-based incentives.
Access to mental healthcare, fertility, and adoption assistance.
Workplace flexibility with the GEICO Flex program.

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. 

The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C.  GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more 

▪️ Building a Diverse Workforce ▪️ We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion.  

▪️ Supporting Our Communities ▪️ Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. 

▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. 

GEICO Has Office Locations In:

Regional offices: • Buffalo, New York • Dallas, Texas • Fredericksburg, Virginia • Indianapolis, Indiana • Lakeland, Florida • Macon, Georgia • San Diego, California • Tucson, Arizona • Virginia Beach, Virginia • Woodbury, New York

Service centers: • Honolulu, Hawaii • Kansas City, Kansas • Iowa City, Iowa

Claims centers: • Houston, Texas • Marlton, New Jersey • Seattle, Washington

Headquarters Chevy Chase, MD

Washington, DC